Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

  • Analytics

    • Google Analytics and Display Advertising extension for Google Analytics

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number

    • Phone contact

      Personal Data: phone number

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Remarketing with Google Analytics and Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

• • Owner and Data Controller

    Merkava Group
    62 Cedar St.
    Seattle, WA 98121

    Owner contact email: admin@merkava99.com