Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense

      Personal Data: Cookies; Usage Data

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Wordpress Stats and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: contact info; Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; first name

    • Mailing List or Newsletter

      Personal Data: Cookies; email address; first name; last name

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; username

  • Displaying content from external platforms

    • Vimeo video, YouTube video widget, Google Maps widget, Instagram widget and Wistia widget

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name

  • Interaction with external social networks and platforms

    • ShareThis, Twitter Tweet button and social widgets and PayPal button and widgets

      Personal Data: Cookies; Usage Data

  • Interaction with online survey platforms

    • SurveyMonkey Widget

      Personal Data: Cookies; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

  • Registration and authentication

    • Direct registration

      Personal Data: address; billing address; city; company name; country; email address; first name; house number; last name; password; phone number; shipping address; state; User ID; username; website; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Google Signals

      Personal Data: Trackers; Usage Data

  • RSS feed management

    • Feedburner

      Personal Data: Cookies; Usage Data

    • FeedPress

      Personal Data: Usage Data

  • Social features

    • Inviting and suggesting friends

      Personal Data: Various types of Data

  • SPAM protection

    • Akismet and VERSCaptcha

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Sucuri CloudProxy

      Personal Data: various types of Data as specified in the privacy policy of the service

    • jsDelivr

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

  • Unique device identification

    This Application may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

Contact information

• • Owner and Data Controller

    MrLentz LLC Bow, WA

    Owner contact email: privacy@mrlentz.com