Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, Google Ad Manager, Google AdSense, Google Ads conversion tracking, Google Ads Similar audiences, Jetpack , Query Click, Reach, Shopalyst, X Ads conversion tracking, Adgoon conversion tracking, Demandbase conversion tracking, Viralize and VIADS ADVERTISING

      Personal Data: Trackers; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics, Google Analytics with anonymised IP, Analytics collected directly and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Simple Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Instagram widget and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Apple Pay and Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal and PayPal Payments Hub

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • PayPal Carrier Payments

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Bugsnag

      Personal Data: app information; country; date of birth; device information; device logs; email address; first name; gender; geographic position; last name; phone number; physical address; screenshots; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and PayPal button and widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing contacts and sending messages

    • Mailchimp and Klaviyo

      Personal Data: email address; first name; last name; phone number; Trackers

    • Amazon Simple Email Service (SES)

      Personal Data: email address

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address; first name; last name; phone number

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Google Ad Manager Audience Extension, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

  • Push notifications for direct marketing

    This Application may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by this Application).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Application or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of this Application.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

Contact information

• • Owner and Data Controller

    SO - Trame s.r.l. - Via Noalese, 46 Treviso, 31100 P.iva: 03316370265

    Owner contact email: so@trame.tv