Privacy Policy of www.franchisegrade.com

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels and X Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Facebook Lookalike Audience

        Personal Data: Cookies; Usage Data

      • LinkedIn conversion tracking (LinkedIn Insight Tag)

        Personal Data: device information; Trackers; Usage Data

    • Analytics

      • Google Analytics, Google Analytics with anonymized IP, Analytics collected directly and HubSpot Analytics

        Personal Data: Cookies; Usage Data

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Contact form

        Personal Data: city; company name; country; email address; first name; last name; phone number; state; website; ZIP/Postal code

      • Phone contact

        Personal Data: phone number

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Font Awesome

        Personal Data: Usage Data

      • Google Maps widget

        Personal Data: Cookies; Usage Data

    • Handling payments

      • Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Rollbar and Skylight

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Cookies; Usage Data; various types of Data

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Cookies; Usage Data; various types of Data

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Amazon Simple Email Service

        Personal Data: email address

      • HubSpot Email

        Personal Data: email address; Usage Data

      • Twilio

        Personal Data: phone number

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: address; company name; Cookies; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; phone number; profession; state; Usage Data; username; website

    • Registration and authentication

      • Facebook Authentication, Google OAuth, Linkedin OAuth and WordPress.com Single Sign On

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: city; company name; country; email address; first name; last name; password; phone number; state; ZIP/Postal code

    • Remarketing and behavioral targeting

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies; email address

      • Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing, Google Signals, LinkedIn Website Retargeting, Remarketing with Google Analytics and Twitter Remarketing

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing.

      To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

    • CCPA: Collection of personal information about minors

      We do not knowingly collect personal information of consumers who are below the age of 16.

    • Personal Data collected through sources other than the User

      The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

Contact information

    • Owner and Data Controller

      Better Franchising, Inc.
      PO Box 282
      Simcoe, ON
      N3Y 4L1

      Owner contact email: privacy@franchisegrade.com