Privacy Policy of www.btrees.social

Www.btrees.social collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Facebook Audience Network

        Personal Data: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data

    • Analytics

      • Google Analytics, Hotjar Form Analysis & Conversion Funnels, Facebook Ads conversion tracking, LinkedIn conversion tracking, AdEspresso conversion tracking, Twitter Ads conversion tracking and Google Ads conversion tracking

        Personal Data: Cookies and Usage Data

    • Contacting the User

      • Mailing list or newsletter and Contact form

        Personal Data: email address, first name, last name and profession

    • Content commenting

      • Facebook Comments

        Personal Data: Cookies and Usage Data

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • Google Site Search

        Personal Data: Cookies and Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Cookies, Usage Data and various types of Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Cookies, Usage Data and various types of Data

    • Managing contacts and sending messages

      • MailUp

        Personal Data: email address

    • Managing landing and invitation pages

      • Instapage

        Personal Data: Cookies, email address and Usage Data

    • Remarketing and behavioral targeting

      • AdWords Remarketing, Facebook Remarketing, LinkedIn Website Retargeting, Remarketing through Google Analytics for Display Advertising and Twitter Remarketing

        Personal Data: Cookies and Usage Data

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies and email address

    • SPAM protection

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Google reCAPTCHA

        Personal Data: Cookies and Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Cookies and Usage Data

Further information about Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through www.btrees.social to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. Www.btrees.social may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. Www.btrees.social adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within www.btrees.social, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing. To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

Contact information

    • Owner and Data Controller

      Brilliantrees S.r.l. - Via Mattei, 21 - 28100 Novara (Italia)

      Owner contact email: info@btrees.social