Personal Data collected for the following purposes and using the following services:

• • Analytics

    • Analytics collected directly, Google Analytics, Wordpress Stats and HubSpot Analytics

      Personal Data: Cookies; Usage Data

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Contact form

      Personal Data: first name; profession

    • Mailing list or newsletter

      Personal Data: address; company name; Cookies; country; county; date of birth; email address; first name; gender; last name; phone number; profession; Usage Data; website; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Hosting and backend infrastructure

    • Microsoft Azure and Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Netlify

      Personal Data: address; company name; Data communicated while using the service; email address; password; phone number; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Usage Data

  • Location-based interactions

    • Geolocation and Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: address; company name; Cookies; country; date of birth; email address; first name; gender; last name; phone number; Usage Data; username; various types of Data

    • ZOHO Campaigns

      Personal Data: address; city; company name; Cookies; country; date of birth; email address; first name; gender; language; last name; password; phone number; profession; profile picture; state; Usage Data; username

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Microsoft 365

  • Managing data collection and online surveys

    • Typeform

      Personal Data: address; company name; Cookies; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; password; phone number; profession; Usage Data; username; various types of Data as specified in the privacy policy of the service

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

    • ZOHO CRM Email

      Personal Data: address; company name; Cookies; country; date of birth; email address; first name; gender; Invoicing information; language; last name; password; phone number; profession; profile picture; state; Usage Data; username; various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Webflow

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Auth0

      Personal Data: Cookies; email address; first name; last name; password; picture; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: academic background; address; billing address; budget; city; company name; Cookies; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; picture; prefix ; profession; profile picture; Social Security number (SSN); Usage Data; User ID; username; various types of Data; website; workplace; ZIP/Postal code

  • Social features

    • Public profile

      Personal Data: address; city; company name; country; county; date of birth; email address; first name; gender; geographic position; last name; phone number; picture; profession; username

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ZOHO CRM

      Personal Data: address; city; company name; Cookies; country; date of birth; email address; first name; gender; Invoicing information; language; last name; password; phone number; profession; profile picture; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Pseudonymous use

    When registering for this Application, Users have the option to indicate a nickname or pseudonym. In this case, Users' Personal Data shall not be published or made publicly available. Any activity performed by Users on this Application shall appear in connection with the indicated nickname or pseudonym. However, Users acknowledge and accept that their activity on this Application, including content, information or any other material possibly uploaded or shared on a voluntary and intentional basis may directly or indirectly reveal their identity.

  • Push notifications

    This Application may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Application, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Application.

Contact information

• • Owner and Data Controller

    Etho Informatics Ltd
    15 St Georges Road
    Cheltenham
    GL50 3DT
    (Please do not use for correspondence)

    Owner contact email: info@etho.co.uk