Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Criteo, Salesforce, Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), Microsoft Advertising, GlobalWebIndex and Global

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Tracker

    • Content Square

    • Google Analytics 4

      Personal Data: browser information; device information; number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Contentsquare

      Personal Data: clicks; mouse movements; scroll-to-page interactions; time zone; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: country; date of birth; email address; first name; gender; last name

  • Displaying content from external platforms

    • Video Vimeo

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Usage Data

  • Hosting and backend infrastructure

    • OVHcloud

      Personal Data: Usage Data

    • Google BigQuery

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: country; date of birth; email address; first name; gender; last name

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address; first name; gender; last name

  • Managing support and contact requests

    • Salesforce Service Cloud

      Personal Data: Data communicated while using the service; Tracker; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: various types of Data

  • Remarketing and behavioral targeting

    • Criteo Dynamic Retargeting, Facebook Remarketing, Remarketing with Google Analytics, Google Ads Remarketing and Google Signals

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • Adobe Audience Manager

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Valextra S.p.A. - via Manzoni 3 Milano (MI)

    Owner contact email: privacy@valextra.com