Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Criteo, Salesforce, Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Microsoft Advertising, GlobalWebIndex and Global

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics, Google Ads conversion tracking, Google Analytics with anonymized IP and Facebook Ads conversion tracking (Facebook pixel)

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Tracker

    • Content Square

    • Google Analytics 4

      Personal Data: browser information; device information; number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Contentsquare

      Personal Data: clicks; mouse movements; scroll-to-page interactions; time zone; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: country; date of birth; email address; first name; gender; last name

  • Displaying content from external platforms

    • Video Vimeo

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Usage Data

  • Hosting and backend infrastructure

    • OVHcloud

      Personal Data: Usage Data

    • Google BigQuery

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: country; date of birth; email address; first name; gender; last name

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address; first name; gender; last name

  • Managing support and contact requests

    • Salesforce Service Cloud

      Personal Data: Data communicated while using the service; Tracker; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: various types of Data

  • Remarketing and behavioral targeting

    • Criteo Dynamic Retargeting, Facebook Remarketing, Remarketing with Google Analytics, Google Ads Remarketing and Google Signals

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • Adobe Audience Manager

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Valextra S.p.A. - via Manzoni 3 Milano (MI)

    Owner contact email: privacy@valextra.com