Privacy Policy of conversionengineering.co

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Direct marketing via SMS

        Personal Data: first name; last name; phone number

      • Google Ad Manager and Facebook Lookalike Audience

        Personal Data: Tracker; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address; first name; last name

      • Direct Advertising

        Personal Data: device information; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

      • Facebook Audience Network

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Google Analytics, Google Analytics with anonymized IP, Display Advertising extension for Google Analytics and Wordpress Stats

        Personal Data: Cookies; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Attribution

        Personal Data: Tracker; Usage Data

    • Backup saving and management

      • Backup on Dropbox and Backup on Google Drive

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Connecting Data

      • Zapier

        Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; Tracker; Usage Data; ZIP/Postal code

    • Contacting the User

      • Contact form and Mailing List or Newsletter

        Personal Data: company name; email address; first name; last name; phone number

    • Content commenting

      • Comment system managed directly

        Personal Data: Cookies; email address; first name; last name; Usage Data; username; website

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Programmable Search Engine, Wistia widget and YouTube video widget

        Personal Data: Cookies; Usage Data

      • Gravatar

        Personal Data: email address; Usage Data

      • Wistia widget (Privacy Mode)

        Personal Data: Usage Data

      • Font Awesome

        Personal Data: Tracker; Usage Data

    • Handling activities related to productivity

      • Calendly

        Personal Data: calendar information; email address; name; phone number

      • Google Docs, Google Sheets and Trello

        Personal Data: email address

    • Handling payments

      • Freshbooks

        Personal Data: email address; various types of Data as specified in the privacy policy of the service

      • PayPal and Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • JotForm widget

        Personal Data: Tracker; Usage Data

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, Google+ +1 button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Data communicated while using the service; Tracker; Usage Data

    • Managing data collection and online surveys

      • Facebook lead ads

        Personal Data: email address; first name

      • JotForm

        Personal Data: email address; first name; Tracker

    • Managing support and contact requests

      • Help Scout

        Personal Data: Data communicated while using the service; Tracker; various types of Data as specified in the privacy policy of the service

    • Platform services and hosting

      • WordPress.com

        Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • ActiveCampaign

        Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      Conversion Engineering, 2147 Rue Chateauguay, Montreal, QC, Canada, H3K 1K7

      Owner contact email: ross@conversionengineering.co