Privacy Policy of conversionengineering.co

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Analytics

      • Google Analytics, Google Analytics with anonymized IP, Facebook Ads conversion tracking, Display Advertising extension for Google Analytics, Google Ads conversion tracking, Google Tag Manager, HubSpot Analytics, Improvely, KISSmetrics and Wordpress Stats

        Personal Data: Cookies and Usage Data

    • Backup saving and management

      • Backup on Dropbox

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Contact form and Mailing List or Newsletter

        Personal Data: company name, email address, first name, last name and phone number

    • Content commenting

      • Comment system managed directly

        Personal Data: Cookies, email address, first name, last name, Usage Data, username and website

    • Content performance and features testing (A/B testing)

      • Optimizely and Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • Google Site Search, Vimeo video, Wistia widget and YouTube video widget

        Personal Data: Cookies and Usage Data

      • Gravatar

        Personal Data: email address and Usage Data

    • Handling payments

      • Freshbooks

        Personal Data: email address and various types of Data as specified in the privacy policy of the service

      • PayPal and Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Heat mapping

      • Crazy Egg

        Personal Data: Cookies and Usage Data

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, Google+ +1 button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies and Usage Data

    • Remarketing and behavioral targeting

      • AdWords Remarketing, Facebook Remarketing, Remarketing through Google Analytics for Display Advertising and Twitter Remarketing

        Personal Data: Cookies and Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies and email address

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • User database management

      • ActiveCampaign

        Personal Data: Cookies, email address and various types of Data as specified in the privacy policy of the service

      • HubSpot CRM

        Personal Data: email address, phone number and various types of Data as specified in the privacy policy of the service

Contact information

    • Owner and Data Controller

      Conversion Engineering, 2147 Rue Chateauguay, Montreal, QC, Canada, H3K 1K7

      Owner contact email: ross@conversionengineering.co