Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

    • Google Ad Manager and Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Direct Advertising

      Personal Data: device information; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics, Google Analytics with anonymized IP, Facebook Ads conversion tracking (Facebook pixel), Display Advertising extension for Google Analytics, Google Ads conversion tracking and Wordpress Stats

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Attribution

      Personal Data: Tracker; Usage Data

  • Backup saving and management

    • Backup on Dropbox and Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Connecting Data

    • Zapier

      Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; Tracker; Usage Data; ZIP/Postal code

  • Contacting the User

    • Contact form and Mailing List or Newsletter

      Personal Data: company name; email address; first name; last name; phone number

  • Content commenting

    • Comment system managed directly

      Personal Data: Cookies; email address; first name; last name; Usage Data; username; website

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Programmable Search Engine, Wistia widget and YouTube video widget

      Personal Data: Cookies; Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

    • Wistia widget (Privacy Mode)

      Personal Data: Usage Data

    • Font Awesome

      Personal Data: Tracker; Usage Data

  • Handling activities related to productivity

    • Calendly

      Personal Data: calendar information; email address; name; phone number

    • Google Docs, Google Sheets and Trello

      Personal Data: email address

  • Handling payments

    • Freshbooks

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • JotForm widget

      Personal Data: Tracker; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Google+ +1 button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address; first name

    • JotForm

      Personal Data: email address; first name; Tracker

  • Managing support and contact requests

    • Help Scout

      Personal Data: Data communicated while using the service; Tracker; various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • WordPress.com

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Social features

    • Inviting and suggesting friends

      Personal Data: various types of Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Conversion Engineering, 2147 Rue Chateauguay, Montreal, QC, Canada, H3K 1K7

    Owner contact email: ross@conversionengineering.co