Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Yahoo Advertising conversion tracking

      Personal Data: Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers

  • Analytics

    • Google Analytics, HubSpot Analytics and Wordpress Stats

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Contact form

      Personal Data: address; city; company name; email address; first name; last name; phone number; state; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: address; city; company name; Cookies; email address; first name; last name; phone number; profession; state; Usage Data; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Gravatar

      Personal Data: email address; Usage Data

    • Instagram widget and YouTube video widget

      Personal Data: Cookies; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and Microsoft Azure

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Pingdom

      Personal Data: Cookies; Usage Data

  • Interaction with data collection platforms and other third parties

    • PayTrace

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets, Pinterest “Pin it” button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Salesforce Live Agent

      Personal Data: Data communicated while using the service; email address; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing support and contact requests

    • Salesforce Service Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Facebook Remarketing, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Outdoor Cap Company

    Owner contact email: info@outdoorcap.com