Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

    • Meta Events Manager

      Personal Data: browser information; page views

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; various types of Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Maps widget, Instagram widget and YouTube video widget

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

  • Registration and authentication

    • Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Twitter Remarketing and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Privacy Policy used in multiple websites

    This Privacy Policy is used in the following websites:
    
    - www.s4bt.it
    
    - www.pragma-wfm.it
    
    - www.s4bt-consulting.com
    
    - https://pages.services/s4bt.cosmetico.it/s4bt-pragma-cos/
    
    - https://pages.services/s4bt.cosmetico.it/s4bt-pragma-cos-b/
    
    - www.pragma-cosmetic.com
    
    - www.pragma4u.it

Contact information

• • Owner and Data Controller

    S4BT SRL

    Owner contact email: privacy@s4btsrl.com