Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, X Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • 1Agency, 6sense and Salesforce

      Personal Data: Tracker; Usage Data

  • Analytics

    • Display Advertising extension for Google Analytics, Google Analytics (Universal Analytics) with anonymized IP and HubSpot Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Enhanced Conversion

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number

    • Mailing List or Newsletter

      Personal Data: email address; first name; last name; Usage Data

  • Data transfer outside of the UK

    • Data transfers according to a UK adequacy regulation

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Data transfer to countries that guarantee European standards

      Personal Data: various types of Data

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Tracker; Usage Data

    • YouTube video widget without cookies

      Personal Data: Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Storylane: Interactive Product Tool

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets and Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Drift Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing web conferencing and online telephony

    • Swapcard and Jifflenow

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: company name; email address; first name; last name

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Facebook Remarketing and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Google Ads Remarketing

      Personal Data: Tracker; Usage Data

    • Google Customer Match

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • Intercom

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Information from other sources

    The Owner may obtain Personal Data from other sources, such as business partners, and from publicly available information (e.g., public social media profiles, publications, and other websites or materials available through search engines).
    
    The Owner may share your details with regional partners for further promotion of our products and related services if the GDPR is not applicable to you (e.g., you are located outside EEA). You may opt-out at any time by contacting dataprivacy@leanix.net.
    
    The Owner may collect the following categories of Personal Data from these sources:
    - Unique identifiers, such as name, job titles, phone numbers, postal or e-mail addresses, social media profiles, and
    - User content you post or make available online, such as your social media posts or publications.

  • Consequences of Assignment/Change in control

    In the event that the Owner sell or transfer all or part of its business to a different entity, the Owner may transfer your data to such new entity as part of such transaction, merger/acquisition.

Contact information

• • Owner and Data Controller

    LeanIX GmbH, Friedrich-Ebert-Allee 37-39, 53113 Bonn, Germany
    
    Data Protection Officer:
    Andreas Schmidt LL.M., to be contacted via the postal address of the Data Controller with the addition"(personally) to the Data Protection Officer".

    Owner contact email: dataprivacy@leanix.net