Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Cookies; Usage Data

  • Analytics

    • Google Ads conversion tracking, Display Advertising extension for Google Analytics, Facebook Ads conversion tracking (Facebook pixel), Twitter Ads conversion tracking, Analytics collected directly, LinkedIn conversion tracking and Google Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Contacting the User

    • Mailing List or Newsletter

      Personal Data: address; city; company name; country; email address; first name; last name; phone number; state; ZIP/Postal code

    • Freshchat-Freshsales integration

      Personal Data: address; company name; email address; first name; geography/region; last name; phone number; social media accounts

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Data transfer outside the EU

    • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield, Data transfer to countries that guarantee European standards, Other legal basis for Data transfer abroad and Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Gravatar

      Personal Data: email address; Usage Data

  • Handling payments

    • Amazon Payments, PayPal, Stripe, Apple Pay, Klarna and Google Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Akamai Content Delivery Network

      Personal Data: Cookies; Usage Data

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

  • Interaction with external social networks and platforms

    • Pinterest “Pin it” button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Freshchat Widget

      Personal Data: Cookies; Data communicated while using the service; email address; Usage Data

  • Managing contacts and sending messages

    • Sendgrid and Mailgun

      Personal Data: email address

    • Twilio

      Personal Data: phone number

  • Managing support and contact requests

    • Freshdesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Login with Amazon and Log In with PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Direct registration

      Personal Data: address; billing address; city; company name; country; data relating to the point of sale; email address; first name; house number; last name; password; phone number; shipping address; state; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Remarketing with Google Analytics, Facebook Remarketing, Twitter Remarketing, LinkedIn Website Retargeting and Google Signals

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • Freshsales

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by humblebee.us depends on the payment system used.

  • Privacy Shield participation: data transfers from the EU and Switzerland to the United States

    The Owner participates in and complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data transferred from the European Union and Switzerland to the United States. The policies and rights outlined below are therefore equally and explicitly applicable to Users from Switzerland, except if stated otherwise. The Owner has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.

    If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view the Owner’s certification, please visit https://www.privacyshield.gov/ (or find the direct link to the certification list of Privacy Shield participants maintained by the Department of Commerce https://www.privacyshield.gov/list).

    What does this mean for the European User?

    The Owner is responsible for all processing of Personal Data it receives under the Privacy Shield Framework from European Union individuals and commits to subject the processed Personal Data to the Privacy Shield Principles.

    This, most importantly, includes the right of individuals to access their personal data processed by the Owner.

    The Owner also complies with the Privacy Shield Principles for all onward transfers of Personal Data from the EU, which means that it remains liable in cases of onward transfers to third parties.

    With respect to Personal Data received or transferred pursuant to the Privacy Shield Framework, the Owner is subject to the investigatory and regulatory enforcement powers of the FTC, if not stated otherwise in this privacy policy.

    The Owner is further required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

    Dispute resolution under the Privacy Shield

    In compliance with the Privacy Shield Principles, the Owner commits to resolve complaints about its collection or use of the User’s Personal Data. European Union individuals with inquiries or complaints regarding this Privacy Shield policy should first contact the Owner at the contact details supplied at the beginning of this document referring to “Privacy Shield” and expect the complaint to be dealt with within 45 days.

    In case of failure by the Owner to provide a satisfactory or timely response, the User has the option of involving an independent dispute resolution body, free of charge.

    In this regard, the Owner has agreed to cooperate with the panel established by the EU data protection authorities (DPAs) and comply with the advice given by the panel with regard to data transferred from the EU. The User may therefore contact the Owner at the email address provided at the beginning of this document in order to be directed to the relevant DPA contacts.

    Under certain conditions – available for the User in full on the Privacy Shield website (https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint) – the User may invoke binding arbitration when other dispute resolution procedures have been exhausted

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through humblebee.us to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. Humblebee.us may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. Humblebee.us adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within humblebee.us, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Personal Data collected through sources other than the User

    The Owner of humblebee.us may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

Contact information

• • Owner and Data Controller

    Sigma Lux LLC
    
    European Union
    43 John F Kennedy Ave
    1855 Luxembourg
    Luxembourg
    
    Spain
    48 Calle de Hermosilla
    1-DCH
    28001 Madrid
    Spain
    
    United Kingdom
    New London House
    6 London Street
    London EC3R 7LP
    
    United States
    9465 Counselors Row
    Suite 200
    Indianapolis, IN 46240
    
    Canada
    999 Canada Place
    Suite 404
    Vancouver, BC V6C 3E2
    
    Australia
    616 Harris Street
    Ultimo
    Sydney, NSW 2007
    
    New Zealand
    92 Albert Street
    Level 13
    Auckland 1010

    Owner contact email: privacy@sigmalux.us