Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Display Advertising extension for Google Analytics

      Personal Data: Cookies; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Squarespace / Website Search and WhatConverts Tracking

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Usage Data

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Trackers; Usage Data

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number; various types of Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget and Vimeo video

      Personal Data: Cookies; Usage Data

  • Interaction with data collection platforms and other third parties

    • JotForm widget

      Personal Data: Cookies; Usage Data

  • Platform services and hosting

    • Squarespace

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

• • Owner and Data Controller

    WVRO-TV 154 S. Victory Blvd., Burbank, CA 91502

    Owner contact email: tim@lacastlestudios.com