Privacy Policy of Pareto

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • AddThis

        Personal Data: Tracker; Universally unique identifier (UUID); Usage Data

      • Microsoft Advertising and Facebook Lookalike Audience

        Personal Data: Tracker; Usage Data

    • Analytics

      • Google Analytics, Wordpress Stats, Facebook Ads conversion tracking (Facebook pixel) and Twitter Ads conversion tracking

        Personal Data: Tracker; Usage Data

      • YouTube Analytics and Reporting API

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service

      • Google Analytics Advertising Reporting Features

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Microsoft Advertising Universal Event Tracking

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Handling payments

      • Stripe

        Personal Data: first name; payment data

    • Handling productivity related activity

      • Google Workspace

        Personal Data: email address

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets

        Personal Data: Tracker; Usage Data

    • Managing contacts and sending messages

      • Pareto Partner Program

    • Platform services and hosting

      • WordPress.com

        Personal Data: Data communicated while using the service

    • Registration and authentication

      • Facebook Authentication

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Remarketing

        Personal Data: Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • User database management

      • Pipedrive

        Personal Data: various types of Data as specified in the privacy policy of the service

Contact information

    • Owner and Data Controller

      Pareto Group
      Avenida Almirante Barroso, 90, 10th floor. Centro, Rio de Janeiro-RJ. CEP: 20.031-00

      Owner contact email: finance@pareto.io