Privacy Policy of maxstyle.it

Maxstyle.it collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Direct Email Marketing (DEM)

        Personal Data: email address

    • Analytics

      • Google Analytics, Google Analytics with anonymized IP, Display Advertising extension for Google Analytics, Google Ads conversion tracking and Facebook Ads conversion tracking

        Personal Data: Cookies and Usage Data

      • User ID extension for Google Analytics

        Personal Data: Cookies

    • Backup saving and management

      • Backup on Google Drive

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Mailing List or Newsletter

        Personal Data: Cookies, date of birth, email address, first name, gender, last name, phone number and Usage Data

      • Contact form

        Personal Data: email address, first name, phone number and various types of Data

      • Phone contact

        Personal Data: phone number

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Data transfer outside the EU

      • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield, Data transfer abroad based on standard contractual clauses and Other legal basis for Data transfer abroad

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • Instagram widget, Google Maps widget, YouTube video widget and Vimeo video

        Personal Data: Cookies and Usage Data

    • Handling payments

      • Braintree, PayPal, PayPal Payments Hub, Amazon Payments, Apple Pay and Android Pay

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • MailChimp widget

        Personal Data: Cookies, email address, first name, last name, phone number and Usage Data

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, AddThis, PayPal button and widgets, Google+ +1 button and social widgets, Twitter Tweet button and social widgets, Pinterest “Pin it” button and social widgets and ShareThis

        Personal Data: Cookies and Usage Data

    • Managing contacts and sending messages

      • MailChimp

        Personal Data: email address

      • Mandrill

        Personal Data: email address and Usage Data

    • Registration and authentication

      • Login with Amazon

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Direct registration

        Personal Data: address, billing address, city, country, date of birth, email address, first name, gender, house number, language, last name, password, phone number, province, shipping address, state, Tax ID, username and ZIP/Postal code

    • Remarketing and behavioral targeting

      • AdWords Remarketing, Facebook Remarketing and Remarketing through Google Analytics for Display Advertising

        Personal Data: Cookies and Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies and email address

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies and Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Cookies and Usage Data

Further information about Personal Data

    • Outsourcing management of selling goods and online services

      Calzature Maxstyle di Calzolari Fiorella & C. Snc (Data Controller) has commissioned and charged Sugo Solutions (Sugo Snc, Data Processor) to manage the sale of goods on the maxstyle.it website.

      Sugo Solutions will only process the Personal Data necessary for to provide assistance services to the User or for the sale of products, including payment and possible delivery.

      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged.
      The kind of Data collected by maxstyle.it depends on the payment system used.
      Data for the provision of assistance services can be communicated by telephone, email and chat.

      Sugo Solutions (Sugo Snc)
      Personal Data collected: user registration data, name, surname, billing address, shipping address, return from address, telephone, email, order number, date and time of order entry, IP address used to place the order, order value, ordered items, partial data of the Credit Card, account of origin of PayPal payment, account of payment origin Amazon Payments, partial data for payments by bank transfer.

      Place of treatment: Italy

    • Interaction with live chat platforms

      This type of services allows you to interact with live chat platforms, managed by third parties, directly from the pages of maxstyle.it, for contacting and being contacted by maxstyle.it support service.
      If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

      Live Help (Sostanza Srl)
      The Live Help Widget is an interaction service with the Live Help live chat platform provided by Sostanza Srl.

      Personal Data collected: Cookies and Data communicated during the use of the service, Operating System and Browser used during the interaction by the user, default language of the operating system and of the website used by the user, URL from which the user has engaged the chat.

      Place of processing: Italy - Privacy Policy

    • Interaction with support platforms, feedback and customer reviews

      This type of service allows interactions with support platforms, feedback and customer reviews, managed by third parties, directly from the maxstyle.it pages.
      If an interaction service with support and feedback platforms is installed, it is possible that, even if users do not use the service, the same collect usage data related to the pages in which it is installed.

      Widget di eKomi (eKomi Ltd.)
      EKomi Widget is an interaction service with eKomi's support and feedback platform, provided by eKomi Ltd.

      Personal Data collected: Cookies and Usage Data, name, surname, number and date of order, order value, email contact.

      Place of processing: Germany

    • Shipping and pick up of goods ordered

      The Data Controller may transfer to selected couriers the Personal Data collected to complete the delivery and the pick up of the goods ordered. For more information on this, we suggest you to check the Privacy Policies of the respective services.

      Gsped (Gsped SC)
      Gsped is a company specialized in shipments management.
      Purpose: Data management necessary for the creation of shipments and pick up of goods ordered on maxstyle.it.
      Data collected: Various types of data as specified in the privacy policy of the service.
      Place of processing: Italy

      UPS (United Parcel Services Italia Srl)
      UPS is a company that deals with shipments all over the world.
      Purpose: Management, delivery and pick up of goods ordered on maxstyle.it.
      Data collected: Various types of data as specified in the privacy policy of the service.
      Place of processing: Italy

      SDA (SDA Express Courier SpA)
      SDA is a company that deals with shipments all over the world.
      Purpose: Management, delivery and pick up of goods ordered on maxstyle.it.
      Data collected: Various types of data as specified in the privacy policy of the service.
      Place of processing: Italy

      TNT (TNT Global Express Srl)
      TNT is a company that deals with shipments all over the world.
      Purpose: Management, delivery and pick up of goods ordered on maxstyle.it.
      Data collected: Various types of data as specified in the privacy policy of the service.
      Place of processing: Italy

      GLS (Corriere Espresso Nicolini Srl)
      GLS is a company that deals with shipments all over the world.
      Purpose: Management, delivery and pick up of goods ordered on maxstyle.it.
      Data collected: Various types of data as specified in the privacy policy of the service.
      Place of processing: Italy

    • Hosting, backend infrastructure (additional service) and e-mail management

      This type of service has the purpose of hosting Data and files that enable maxstyle.it to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of maxstyle.it.
      Some of these services work through a virtual server, physically allocated to an E-Logic SRL hardware present in the BT Italia server farm in Milan. The server is accessible via SSH by authorized Smart srl staff.

      Smart.it Hosting e Posta Elettronica (Smart Srl)
      Smart.it Hosting e Posta Elettronica is a hosting, backend infrastructure and e-mail management service.

      Personal Data collected: various types of Data as specified in the privacy policy of the service.

      Place of processing: Italy - Privacy Policy

    • Display of contents via optimized search engine

      This type of service allows to view search results made by the User on maxstyle.it through an optimized interface easier to read.

      Doofinder (Doofinder S.L.)
      Doofinder is a search optimization service provided by Doofinder S.L.
      Doofinder may use the Data collected to track and examine the use of maxstyle.it, to prepare reports on its activities and share them with maxstyle.it in anonymous format.

      Personal Data collected: Cookies and Usage Data.

      Place of processing: Spain – Privacy Policy

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by maxstyle.it depends on the payment system used.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through maxstyle.it to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Personal Data collected through sources other than the User

      The Owner of maxstyle.it may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use maxstyle.it only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use maxstyle.it.

    • Push notifications

      Maxstyle.it may send push notifications to the User.

Contact information

    • Owner and Data Controller

      Calzature Maxstyle di Calzolari Fiorella & C. Snc, Via O. Malagodi, 19/a - 44042 Cento (FE) Italy, VAT IT00397090382

      Owner contact email: support@maxstyle.it