Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • X account access

      Personal Data: email address; password

  • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), X Ads conversion tracking and Better Ads (d3sv.net)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Microsoft Advertising, Google Ad Manager and Query Click

      Personal Data: Tracker; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Direct Advertising

      Personal Data: Universally unique identifier (UUID)

  • Analytics

    • Google Analytics (Universal Analytics) and Analytics collected directly

      Personal Data: Cookies; Usage Data

    • Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: address; city; company name; country; email address; first name; last name

    • Contact form

      Personal Data: address; city; company name; country; county; email address; fax number; field of activity; first name; last name; number of employees; phone number; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; website; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Fonts.com Web Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

    • YouTube video widget and Vimeo video

      Personal Data: Cookies; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Handling payments

    • PayPal and Braintree

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; custom events; interaction events; mouse movements

  • Hosting and backend infrastructure

    • Google Cloud Storage and Google BigQuery

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets and X Post button and social widgets

      Personal Data: Cookies; Usage Data

    • Weibo button and social widgets

      Personal Data: Tracker; Usage Data

    • Myspace button and social widgets and YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Pure Chat Widget

      Personal Data: Cookies; Data communicated while using the service; Usage Data

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

    • Trustpilot Automatic Feedback Service

      Personal Data: contents of the email or message; email address; first name; IP address; last name; order ID; Trackers; Usage Data

    • Brevo SMS

      Personal Data: phone number; Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: address; city; company name; country; email address; password; phone number; state; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing, LinkedIn Website Retargeting, Remarketing with Google Analytics and X Ads remarketing

      Personal Data: Cookies; Usage Data

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

    • X Custom Audiences

      Personal Data: email address; Tracker

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Brevo marketing automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

• • Owner and Data Controller

    Craftmaster Hardware LLC
    190 Veterans Drive,
    Northvale, NJ 07647, United States

    Owner contact email: info@craftmasterhardware.com