Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Analytics collected directly

      Personal Data: Trackers

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Font Awesome, Google Fonts, Google Maps widget, YouTube video widget and Vimeo video

      Personal Data: Trackers; Usage Data

    • YouTube IFrame Player

      Personal Data: Data communicated while using the service

  • Handling payments

    • PayPal

      Personal Data: billing address; email address; first name; last name; payment info

  • Infrastructure monitoring

    • Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name

  • Location-based interactions

    • Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

  • Platform services and hosting

    • Aruba Hosting

      Personal Data: Data communicated while using the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; date of birth; email address; first name; last name; password; phone number; Tax ID; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Preference Cookies

    Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Base Alimentare S.r.l.
    Via Tevere, 116 - 52043 Castiglion Fiorentino (AR)

    Owner contact email: info@basealimentare.it