Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Adgoon conversion tracking, Better Ads (d3sv.net), Criteo, Demandbase, Demandbase conversion tracking, Meta Lookalike Audience and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Amplitude Analytics

      Personal Data: browsing history; device information; Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: clicks; IP address; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID; ZIP/Postal code

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Amazon Payments

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Datadog

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; Trackers; Usage Data

  • Interaction with live chat platforms

    • Customerly Chat Widget

      Personal Data: Data communicated while using the service

  • Interaction with online survey platforms

    • Customerly Survey Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address; purchase history; Trackers; Usage Data

    • Customerly E-mail Marketing

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Customerly Survey

      Personal Data: Trackers; Usage Data

    • Meta lead ads

      Personal Data: email address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Braze

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Customerly

      Personal Data: email address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Eight Sleep - 915 Broadway New York, NY 10010

    Owner contact email: alanah@eightsleep.com