Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn Ads, X Ads conversion tracking, Amazon Advertising, Google Ads conversion tracking, Reach, Query Click, Adgoon conversion tracking, Demandbase, Meta ads conversion tracking (Meta pixel) and Facebook Lookalike Audience

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Outbrain

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), HubSpot Analytics, Matomo and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: session statistics

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Cloudflare Web Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Font Awesome and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Lucky Orange

      Personal Data: clicks; mouse movements; scroll-to-page interactions; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

    • New Relic

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets, Facebook Like button and social widgets and LinkedIn button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Lucky Orange Chat widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Twitter Remarketing and Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Twitter Tailored Audiences

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

  • User database management

    • HubSpot CRM and HubSpot Lead Management

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Advanced Polymer Coatings, 951 Jaycox Rd. Avon, OH 44011 USA

    Owner contact email: swesemeyer@adv-polymer.com