Privacy Policy of ilbisonte.com

Ilbisonte.com collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Bing Ads

        Personal Data: Cookies and Usage Data

    • Analytics

      • Google Analytics and Google Tag Manager

        Personal Data: Cookies and Usage Data

    • Contacting the User

      • Contact form

        Personal Data: email address, first name and last name

      • Mailing list or newsletter

        Personal Data: email address

    • Infrastructure monitoring

      • New Relic

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Managing contacts and sending messages

      • MailChimp

        Personal Data: email address

    • Registration and authentication

      • Facebook Authentication and Google OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Direct registration

        Personal Data: address, billing address, city, country, data relating to the point of sale, date of birth, email address, first name, gender, house number, language, last name, phone number, province, shipping address, state and ZIP/Postal code

    • Remarketing and behavioral targeting

      • AdWords Remarketing

        Personal Data: Cookies and Usage Data

Further information about Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through ilbisonte.com to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. Ilbisonte.com may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. Ilbisonte.com adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within ilbisonte.com, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing. To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

Contact information

    • Owner and Data Controller

      Il Bisonte S.p.a. - Via del Parione ,11 - 50123 Firenze (Italia)

      Owner contact email: privacy@ilbisonte.net