Privacy Policy of ilbisonte.com

Ilbisonte.com collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Access to third-party accounts

      • Facebook account access

        Permissions: Email

    • Advertising

      • Microsoft Advertising

        Personal Data: Cookies; Usage Data

      • AddThis

        Personal Data: Tracker; Universally unique identifier (UUID); Usage Data

      • Facebook Audience Network

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Facebook Lookalike Audience and Google Ad Manager

        Personal Data: Tracker; Usage Data

      • Direct Advertising

        Personal Data: device information; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address

    • Analytics

      • Google Analytics

        Personal Data: Cookies; Usage Data

      • Google Analytics for Firebase

        Personal Data: Application opens; Application updates; device information; geography/region; In-app purchases; launches; number of sessions; number of Users ; operating systems; session duration; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Microsoft Advertising Universal Event Tracking

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

      • Google Analytics with anonymized IP, Hotjar Form Analysis & Conversion Funnels, Facebook Ads conversion tracking (Facebook pixel) and GameAnalytics

        Personal Data: Tracker; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • YouTube Analytics and Reporting API

        Personal Data: Data communicated while using the service; device information; Tracker; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name

      • Mailing list or newsletter

        Personal Data: email address

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Tracker; Usage Data

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Handling payments

      • PayPal Payments Hub

        Personal Data: various types of Data as specified in the privacy policy of the service

      • PayPal Carrier Payments

        Personal Data: phone number; various types of Data as specified in the privacy policy of the service

      • PayPal

        Personal Data: billing address; email address; first name; last name; payment info; phone number; Tracker

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • New Relic

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

      • Sentry

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Tracker; Usage Data; various types of Data

    • Interaction with external social networks and platforms

      • PayPal button and widgets

        Personal Data: Tracker; Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Data communicated while using the service; Tracker; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Tracker; Usage Data; various types of Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: email address

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: country; geographic position

      • Facebook lead ads

        Personal Data: country; email address; first name; last name

    • Registration and authentication

      • Facebook Authentication and Google OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication provided directly by ilbisonte.com

      • Direct registration

        Personal Data: billing address; city; country; county; date of birth; email address; first name; gender; house number; language; last name; phone number; physical address; state; ZIP/Postal code

    • Remarketing and behavioral targeting

      • Google Ads Remarketing

        Personal Data: Cookies; Usage Data

      • Facebook Remarketing and Google Ad Manager Audience Extension

        Personal Data: Tracker; Usage Data

      • Facebook Custom Audience

        Personal Data: email address; Tracker

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

Further information about Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through ilbisonte.com to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. Ilbisonte.com may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. Ilbisonte.com adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within ilbisonte.com, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing.

      To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

    • Push notifications for direct marketing

      Ilbisonte.com may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by ilbisonte.com).

      Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for ilbisonte.com or all of the apps on the particular device.

      Users must be aware that disabling push notifications may negatively affect the utility of ilbisonte.com.

      Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

Contact information

    • Owner and Data Controller

      Il Bisonte S.p.a. - Via del Parione ,11 - 50123 Firenze (Italia)

      Owner contact email: privacy@ilbisonte.net