Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense

      Personal Data: Cookies; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Prebid

      Personal Data: Tracker; Usage Data

    • Google Campaign Manager 360

      Personal Data: geographic position; Tracker; Usage Data

  • Advertising serving infrastructure

    • AdButler

      Personal Data: Cookies; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Cookies; Usage Data

    • Wordpress Stats

      Personal Data: Tracker; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: city

  • Contacting the User

    • Contact form

      Personal Data: address; city; company name; country; email address; fax number; first name; last name; phone number; province; state; Various types of Data; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: company name

  • Content commenting

    • Disqus

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Gravatar

      Personal Data: email address; Usage Data

    • YouTube video widget and Getty Images widget

      Personal Data: Cookies; Usage Data

    • Font Awesome

      Personal Data: Usage Data

    • Vimeo video

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Authorize.Net

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Google+ +1 button and social widgets, Twitter Tweet button and social widgets and LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Constant Contact and Sendgrid

      Personal Data: email address

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: company name

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager and Adobe DTM

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • Sucuri CloudProxy

      Personal Data: various types of Data as specified in the privacy policy of the service

    • jsDelivr

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    American Fire Sprinkler Association, 12750 Merit Drive, Suite 350, Dallas, TX, 75251 USA

    Owner contact email: sprinklerage@firesprinkler.org