Privacy Policy of www.mylilly.it

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

        Personal Data: Trackers; Usage Data

      • Google Ads Similar audiences

        Personal Data: Tracker; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address; first name; last name

      • Google’s Privacy & Terms site

    • Analytics

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Analytics, Google Analytics with anonymized IP and Analytics collected directly

        Personal Data: Tracker; Usage Data

      • User ID extension for Google Analytics

        Personal Data: Tracker

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics 4

        Personal Data: browser information; city; device information; Trackers; Usage Data

      • YouTube Analytics and Reporting API

        Personal Data: Trackers

      • Matomo

        Personal Data: IP address; Trackers; Usage Data

      • Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Contacting the User

      • Phone contact

        Personal Data: phone number

      • Mailing list or newsletter

        Personal Data: city; date of birth; email address; first name; last name; phone number

      • Contact form

        Personal Data: city; date of birth; email address; first name; last name; phone number; ZIP/Postal code

    • Content commenting

      • Comment system managed directly

        Personal Data: email address; first name; last name; phone number

    • Displaying content from external platforms

      • Google Site Search, Google Maps widget, YouTube video widget and Instagram widget

        Personal Data: Tracker; Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Font Awesome and YouTube video widget without cookies

        Personal Data: Usage Data

    • Handling payments

      • Braintree and PayPal

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Handling productivity related activity

      • Gmail

        Personal Data: address; city; company name; country; date of birth; email address; first name; gender; geographic position; last name; VAT Number

      • Google Sheets

        Personal Data: email address

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Pingdom

        Personal Data: Tracker; Usage Data

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: email address; first name; last name; phone number

    • Interaction with external social networks and platforms

      • PayPal button and widgets

        Personal Data: Tracker; Usage Data

      • YouTube button and social widgets

        Personal Data: Usage Data

    • Interaction with live chat platforms

      • HubSpot Chat

        Personal Data: city; contents of the email or message; Data communicated while using the service; email address; first name; last name; phone number

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Trackers; Usage Data; various types of Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: date of birth; email address; first name; last name; phone number

      • Trustpilot Automatic Feedback Service

        Personal Data: city; email address; first name; last name; order ID; phone number

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: date of birth; email address; first name; gender; last name

    • Managing landing and invitation pages

      • Mailchimp Landing Page

        Personal Data: date of birth; email address; first name; last name; phone number

    • Managing support and contact requests

      • Mailchimp Inbox

        Personal Data: email address; Usage Data; user content

    • Platform services and hosting

      • PrestaShop

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Facebook Authentication

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication provided directly by this Application

      • Direct registration

        Personal Data: address; billing address; city; company name; country; county; date of birth; email address; fax number; first name; gender; house number; language; last name; phone number; Social Security number (SSN); state; Tax ID; VAT Number; ZIP/Postal code

    • Remarketing and behavioral targeting

      • Facebook Remarketing, Remarketing with Google Analytics and Google Ads Remarketing

        Personal Data: Tracker; Usage Data

      • Google Signals

        Personal Data: Trackers; Usage Data

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Tracker; Usage Data

      • Cloudflare Bot Management

        Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

      • Segment

        Personal Data: Tracker; Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • User database management

      • HubSpot CRM

        Personal Data: country; Current City; email address; first name; last name; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

    • Owner and Data Controller

      P. Pelletterie srl
      P.IVA 04946540871
      Via Penninello, 10
      95124 Catania (CT)

      Owner contact email: info@puccipelletterie.com