Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Matomo and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Looker Studio

      Personal Data: city; country; device information; gender; geographic position; Usage Data

  • Building and running Boffi

    • WordPress (self-hosted)

      Personal Data: geographic position; language

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: city; country; email address; first name; last name; phone number; Trackers; Usage Data

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: country; email address; Trackers; Usage Data

  • Displaying content from external platforms

    • YouTube video widget, Google Maps widget, Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • ArubaCloud

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • MailUp

      Personal Data: country; email address; Trackers; Usage Data; various types of Data

  • Registration and authentication provided directly by Boffi

    • Direct registration

      Personal Data: city; country; email address; first name; last name; phone number; physical address; profession; state

  • Remarketing and behavioural targeting

    • Google Signals and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • jsDelivr

      Personal Data: Usage Data

    • Amazon CloudFront

      Personal Data: browser information; city; country; county; device information; geography/region; IP address; latitude (of city); longitude (of city); metro area; operating systems; state; Usage Data; ZIP/Postal code

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    BOFFI S.P.A. - Via Oberdan 70, 20823 Lentate sul Seveso (MB), Italia

    Owner contact email: privacy@boffi.com