Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Twitter account access

      Personal Data: Data communicated while using the service

  • Advertising

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • X Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Better Ads (d3sv.net)

      Personal Data: Trackers; Usage Data

    • Query Click

      Personal Data: Tracker; Usage Data

  • Analytics

    • Matomo and Google Analytics

      Personal Data: Tracker; Usage Data

    • Philomedia Smartware

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • YouTube video widget and Google Fonts

      Personal Data: Tracker; Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • Tawk.to Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting and Twitter Remarketing

      Personal Data: Tracker; Usage Data

    • Twitter Tailored Audiences

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Public Sector Marketing Institute, Salthill, Galway, Ireland

    Owner contact email: info@publicsectormarketingpros.com