Privacy Policy of yourdaye.com

Welcome to the privacy policy of yourdaye.com. This policy will help you understand what data we collect, why we collect it, and what your rights are in relation to it.

Latest update: December 17, 2025

Summary

Data we collect automatically

We automatically collect data from you for example when you visit yourdaye.com.

  • Cookies
  • Usage Data
  • geographic position
  • device information
  • +12

Trusted third parties help us to process it

How we use them

  • Advertising
  • Location-based interactions
  • Remarketing and behavioral targeting
  • Analytics
  • Tag Management
  • Interaction with support and feedback platforms
  • Heat mapping and session recording
  • Handling payments
  • Managing contacts and sending messages

Data you give to us

We collect the data you give to us for example when you sign up for our newsletter.

  • various types of Data
  • first name
  • last name
  • email address
  • +12

Trusted third parties help us to process it

How we use them

  • Advertising
  • Contacting the User
  • Data transfer outside the EU
  • Managing contacts and sending messages
  • Managing data collection and online surveys
  • Remarketing and behavioral targeting
  • User database management
  • Hosting and backend infrastructure
  • Heat mapping and session recording
  • Handling payments

Owner and Data Controller

Anne’s Day Ltd
CC110, Cocoa Studios, The Biscuit Factory
London
SE16 4DG
United Kingdom

Owner contact email: valentina@yourdaye.com

Type of Data we collect

Among the types of Personal Data that this Website collects, by itself or through third parties, there are:

  • Cookies
  • Usage Data
  • various types of Data
  • first name
  • last name
  • email address
  • country
  • geographic position
  • address
  • company name
  • device information
  • shopping history
  • city
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
  • session statistics
  • Data communicated while using the service
  • clicks
  • mouse movements
  • interaction events
  • diagnostic events
  • page events
  • custom events
  • layout details
  • positional information
  • phone number
  • billing address
  • identification document
  • data relating to the point of sale
  • browser information
  • order ID

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:

  • Advertising
  • Contacting the User
  • Data transfer outside the EU
  • Handling payments
  • Hosting and backend infrastructure
  • Location-based interactions
  • Managing contacts and sending messages
  • Managing data collection and online surveys
  • Remarketing and behavioral targeting
  • User database management
  • Analytics
  • Tag Management
  • Infrastructure monitoring
  • Managing support and contact requests
  • Interaction with support and feedback platforms
  • Heat mapping and session recording

Detailed information on the processing of Personal Data

Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

Google LLC

Funding Choices for User consent

Company: Google LLC +1

Place of processing: United States +1

Personal Data processed: Cookies +2

Funding Choices for User consent is a CMP widget and service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that facilitates the collection and management of consent to the use of cookies in order to show the User personalized ads. In order to understand Google's use of data, consult Google’s partner policy.

Personal Data processed:
  • Cookies
  • Usage Data
  • various types of Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California
  • a Sharing in California
Meta Platforms, Inc.

Meta ads conversion tracking (Meta pixel)

Company: Meta Platforms, Inc. +1

Place of processing: United States +1

Personal Data processed: Trackers +1

Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on this Website. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California
TikTok Inc.

TikTok conversion tracking

Company: TikTok Inc.

Place of processing: United States

Personal Data processed: unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

TikTok conversion tracking is an analytics and behavioral targeting service provided by TikTok Inc. that connects data from the TikTok advertising network with actions performed on this Website. The TikTok pixel tracks conversions that can be attributed to TikTok ads and enables to target groups of Users on the base of their past use of this Website.

Personal Data processed:
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
This processing constitutes:
  • a Sale in California
Pinterest, Inc.

Pinterest Conversion Tag

Company: Pinterest, Inc.

Place of processing: United States

Personal Data processed: device information +2

Pinterest Conversion Tag is an analytics service provided by Pinterest, Inc. that connects data from the Pinterest advertising network with actions performed on this Website.

Users may opt out of behavioral advertising features through their device settings, their Pinterest personalization settings or by visiting the AdChoices opt-out page.

Personal Data processed:
  • device information
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California
Impact Tech, Inc.

Impact

Company: Impact Tech, Inc.

Place of processing: United States

Personal Data processed: Trackers +1

Impact is an advertising service provided by Impact Tech, Inc.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in the United States
  • a Sharing in California
  • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana
Microsoft Ireland Operations Limited

Microsoft Advertising

Company: Microsoft Ireland Operations Limited

Place of processing: Ireland

Personal Data processed: Trackers +1

Microsoft Advertising is an advertising service provided by Microsoft Corporation.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in the United States
  • a Sharing in California
  • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana
Loop Now Technologies Inc.

Firework

Company: Loop Now Technologies Inc.

Place of processing: Poland

Personal Data processed: Trackers +1

Firework is an advertising service provided by Loop Now Technologies Inc.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in the United States
  • a Sharing in California
  • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana
Prisma Media

Prisma Media

Company: Prisma Media

Place of processing: France

Personal Data processed: Trackers +1

Prisma Media is an advertising service provided by Prisma Media.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in the United States
  • a Sharing in California
  • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Ireland Limited

Google Analytics (Universal Analytics)

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: Tracker +1

Google Analytics (Universal Analytics) is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

In order to understand Google's use of Data, consult Google's partner policy.

Personal Data processed:
  • Tracker
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in the United States
Meta Platforms Ireland Limited

Meta Events Manager

Company: Meta Platforms Ireland Limited

Place of processing: Ireland

Personal Data processed: Trackers +1

Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Website.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California
  • a Sharing in California
Google Ireland Limited

Google Analytics 4

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: session statistics

Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

In order to understand Google's use of Data, consult Google's partner policy.

Personal Data processed:
  • session statistics
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California

Contacting the User

this Website

Contact form

Company: this Website

Personal Data processed: email address +2

By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data processed:
  • email address
  • first name
  • last name
Service provided by:
  • this Website
Category of Personal Information collected according to the CCPA
  • identifiers
this Website

Mailing list or newsletter

Company: this Website

Personal Data processed: country +1

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.

Personal Data processed:
  • country
  • email address
Service provided by:
  • this Website
Category of Personal Information collected according to the CCPA
  • identifiers
This processing constitutes:
  • a Sale in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

Handling payments

Unless otherwise specified, this Website processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. This Website isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.

Adyen B.V.

Adyen

Company: Adyen B.V.

Place of processing: Netherlands

Personal Data processed: various types of Data as specified in the privacy policy of the service

Adyen is a payment service provided by Adyen B.V.

Personal Data processed:
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
Recurly, Inc.

Recurly

Company: Recurly, Inc.

Place of processing: United States

Personal Data processed: various types of Data as specified in the privacy policy of the service

Recurly is a payment service provided by Recurly, Inc.

Personal Data processed:
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
PayPal Inc.

PayPal

Company: PayPal Inc.

Place of processing: See the PayPal privacy policy

Personal Data processed: billing address +12

PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.

Personal Data processed:
  • billing address
  • browser information
  • data relating to the point of sale
  • device information
  • email address
  • first name
  • geographic position
  • identification document
  • last name
  • order ID
  • phone number
  • purchase history
  • Trackers
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
  • commercial information
  • internet or other electronic network activity information
  • geolocation data

Heat mapping and session recording

Heat mapping services are used to display the areas of this Website that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior. Some of these services may record sessions and make them available for later visual playback.

Microsoft Corporation

Microsoft Clarity

Company: Microsoft Corporation

Place of processing: United States

Personal Data processed: clicks +9

Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation. Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.

Personal Data processed:
  • clicks
  • country
  • custom events
  • device information
  • diagnostic events
  • interaction events
  • layout details
  • mouse movements
  • page events
  • positional information
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
  • internet or other electronic network activity information
  • geolocation data
This processing constitutes:
  • a Sale in the United States

Hosting and backend infrastructure

This type of service has the purpose of hosting Data and files that enable this Website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Website.

Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Google LLC

Google Cloud Storage

Company: Google LLC

Place of processing: United States +4

Personal Data processed: various types of Data as specified in the privacy policy of the service

Google Cloud Storage is a hosting service provided by Google LLC.

Personal Data processed:
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
Google Ireland Limited

Google App Engine

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: various types of Data as specified in the privacy policy of the service

Google App Engine is a hosting service provided by Google Ireland Limited.

Personal Data processed:
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
Netlify, Inc.

Netlify

Company: Netlify, Inc.

Place of processing: United States

Personal Data processed: Data communicated while using the service

Netlify is a hosting service provided by Netlify, Inc.

Personal Data processed:
  • Data communicated while using the service
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information

Infrastructure monitoring

This type of service allows this Website to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of this Website.

Functional Software, Inc.

Sentry

Company: Functional Software, Inc.

Place of processing: United States

Personal Data processed: various types of Data as specified in the privacy policy of the service

Sentry is a monitoring service provided by Functional Software, Inc. .

Personal Data processed:
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information

Interaction with support and feedback platforms

This type of service allows Users to interact with third-party support and feedback platforms directly from the pages of this Website.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

Zendesk, Inc.

Zendesk Widget

Company: Zendesk, Inc.

Place of processing: United States

Personal Data processed: Tracker

The Zendesk Widget is a service for interacting with the Zendesk support and feedback platform provided by Zendesk Inc.

Personal Data processed:
  • Tracker
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California

Location-based interactions

this Website

Geolocation

Company: this Website

Personal Data processed: geographic position

This Website may collect, use, and share User location Data in order to provide location-based services.
Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the User’s location data may be tracked by this Website.

Personal Data processed:
  • geographic position
Service provided by:
  • this Website
Category of Personal Information collected according to the CCPA
  • geolocation data
This processing constitutes:
  • a Sale in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana
  • a Sharing in California
  • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Sendgrid

Sendgrid

Company: Sendgrid

Place of processing: United States

Personal Data processed: address +4

Sendgrid is an email address management and message sending service provided by Sendgrid Inc.

Personal Data processed:
  • address
  • country
  • email address
  • first name
  • last name
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
This processing constitutes:
  • a Sale in the United States
  • a Sharing in California
Klaviyo Inc.

Klaviyo

Company: Klaviyo Inc.

Place of processing: United States

Personal Data processed: country +3

Klaviyo is an email address management and message sending service provided by Klaviyo Inc.

To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

Personal Data processed:
  • country
  • email address
  • first name
  • last name
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
This processing constitutes:
  • a Sale in California
  • a Sharing in California
Trustpilot A/S

Trustpilot Automatic Feedback Service

Company: Trustpilot A/S

Place of processing: Denmark

Personal Data processed: Trackers

The Trustpilot Automatic Feedback Service is a message-sending service provided by Trustpilot A/S that automates the sending of email requests for product or service reviews based on specific Users’ actions performed on this Website.

Personal Data processed:
  • Trackers
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in the United States
  • a Sharing in California
  • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

Managing data collection and online surveys

This type of service allows this Website to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.

These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.

TYPEFORM S.L

Typeform

Company: TYPEFORM S.L

Place of processing: Spain

Personal Data processed: company name +3

Typeform is a form builder and data collection platform provided by TYPEFORM S.L.

Personal Data processed:
  • company name
  • email address
  • first name
  • last name
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
  • commercial information
This processing constitutes:
  • a Sale in California

Managing support and contact requests

This type of service allows this Website to manage support and contact requests received via email or by other means, such as the contact form.
The Personal Data processed depend on the information provided by the User in the messages and the means used for communication (e.g. email address).

Zendesk, Inc.

Zendesk

Company: Zendesk, Inc.

Place of processing: United States

Personal Data processed: various types of Data as specified in the privacy policy of the service

Zendesk is a support and contact request management service provided by Zendesk Inc.

Personal Data processed:
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California

Remarketing and behavioral targeting

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Klaviyo Inc.

Klaviyo segmentation and social advertising

Company: Klaviyo Inc.

Place of processing: United States

Personal Data processed: Cookies +4

Klaviyo segmentation and social advertising is a remarketing and behavioral targeting service provided by Klaviyo Inc.

Klaviyo segmentation and social advertising makes use of tracking technologies to monitor User behavior. This Data is then used to personalize the User's experience and to provide targeted advertising. Klaviyo segmentation and social advertising may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Klaviyo segmentation and social advertising may be including.

To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

Personal Data processed:
  • Cookies
  • device information
  • email address
  • shopping history
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
  • commercial information
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California
  • a Sharing in California
Facebook, Inc.

Facebook Custom Audience

Company: Facebook, Inc. +1

Place of processing: United States +1

Personal Data processed: Cookies +1

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the Data processing, that connects the activity of this Website with the Facebook advertising network.

Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.

Personal Data processed:
  • Cookies
  • email address
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California
  • a Sharing in California
 TikTok Information Technologies UK Limited

TikTok Remarketing

Company: TikTok Information Technologies UK Limited

Place of processing: United Kingdom

Personal Data processed: unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

TikTok Remarketing is a remarketing and behavioral targeting service provided by TikTok Information Technologies UK Limited that connects the activity of this Website with the TikTok advertising network.

Personal Data processed:
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
Service provided by:
  • TikTok Information Technologies UK Limited (United Kingdom) – Privacy Policy
Category of Personal Information collected according to the CCPA
  • identifiers
This processing constitutes:
  • a Sale in California
  • a Sharing in California

Klaviyo SMS

Collection and Use of Information
If you opt in to receive SMS communications from this Website, we will collect and process your mobile telephone number, opt-in status, and message interaction data (including delivery and engagement metrics). This information is processed exclusively for the purpose of administering our SMS programme, which may include the provision of promotional offers, reminders and other communications related to your relationship with this Website.

Tracking and Location Data
When you interact with our website or SMS messages, we may collect technical information, including your IP address. Such information may be used for the purpose of enhancing service functionality, improving the relevance of communications, and facilitating features such as abandoned-cart notifications.

Disclosure of Information
We do not sell, rent, or otherwise disclose your mobile telephone number, SMS opt-in status, or related data to unaffiliated third parties for their own marketing purposes. We may disclose such information solely to service providers, carriers, and vendors as necessary to enable the transmission and administration of SMS communications on our behalf.

Retention of Information
Personal data processed in connection with the SMS programme will be retained only for as long as necessary to fulfil the purposes described above or as required by applicable law.

Withdrawal of Consent
You may revoke your consent to receive SMS communications at any time by replying “STOP” to an SMS message. For technical assistance, you may reply “HELP” or contact us at hello@yourdaye.com. Withdrawal of consent will not affect the lawfulness of processing carried out prior to such withdrawal.

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

Google Ireland Limited

Google Tag Manager

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: Usage Data

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Personal Data processed:
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
This processing constitutes:
  • a Sale in California

User database management

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Website, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving this Website. Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Website.

Klaviyo Inc.

Klaviyo CRM

Company: Klaviyo Inc.

Place of processing: United States

Personal Data processed: city +2

Klaviyo CRM is a User database management service provided by Klaviyo Inc.

Klaviyo CRM can also be used as a medium for communications, either through email, or through messages within this Website.

To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

Personal Data processed:
  • city
  • email address
  • various types of Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
This processing constitutes:
  • a Sale in California

Further information about the processing of Personal Data

Selling goods and services online

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.



This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.

Further Information for Users in the European Union

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes.
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.

Transfer of Personal Data outside of the European Union

Data transfer abroad based on consent

If this is the legal basis, Personal Data of Users shall be transferred from the EU to third countries only if the User has explicitly consented to such transfer, after having been informed of the possible risks due to the absence of an adequacy decision and appropriate safeguards.
In such cases, the Owner shall inform Users appropriately and collect their explicit consent via this Website.

Further information for Users in the United States

This part of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the business running this Website and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as “we”, “us”, “our”).
The information contained in this section applies to all Users (Users are referred to below, simply as “you”, “your”, “yours”), who are residents in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana.
For such Users, this information supersedes any other possibly divergent or conflicting provisions contained in the privacy policy.
This part of the document uses the term Personal Information.

Notice at collection

The following Notice at collection provides you with timely notice about the categories of Personal Information collected or disclosed in the past 12 months so that you can exercise meaningful control over our use of that Information.
While such categorization of Personal Information is mainly based on California privacy laws, it can also be helpful for anyone who is not a California resident to get a general idea of what types of Personal Information are collected.

Internet or other electronic network activity information

Sold or Shared

Targeted Advertising

Personal Data processed: Cookies; Usage data; Various types of data; Trackers + 26

Personal Information collected or disclosed:
  • Cookies
  • Usage Data
  • various types of Data
  • Trackers
  • various types of Data as specified in the privacy policy of the service
  • device information
  • shopping history
  • email address
  • Tracker
  • session statistics
  • Data communicated while using the service
  • clicks
  • country
  • mouse movements
  • interaction events
  • diagnostic events
  • page events
  • custom events
  • layout details
  • positional information
  • first name
  • last name
  • phone number
  • purchase history
  • billing address
  • identification document
  • data relating to the point of sale
  • browser information
  • geographic position
  • order ID
Purposes:
  • Advertising
  • Data transfer outside the EU
  • Handling payments
  • Hosting and backend infrastructure
  • Remarketing and behavioral targeting
  • Analytics
  • Tag Management
  • Infrastructure monitoring
  • Managing support and contact requests
  • Interaction with support and feedback platforms
  • Heat mapping and session recording
  • Managing contacts and sending messages
Retention period:

for the time necessary to fulfill the purpose

Sold or Shared:

Yes

Targeted Advertising:

Yes

Third-parties:

Google LLC, Meta Platforms, Inc., Adyen B.V., Klaviyo Inc., Facebook, Inc., Google Ireland Limited, Functional Software, Inc. , Pinterest, Inc., Recurly, Inc., Zendesk, Inc., Meta Platforms Ireland Limited, Impact Tech, Inc., Microsoft Ireland Operations Limited, Loop Now Technologies Inc., Microsoft Corporation, PayPal Inc., Trustpilot A/S, Prisma Media

Service providers or contractors:

this Website, Netlify, Inc.

Identifiers

Sold or Shared

Targeted Advertising

Personal Data processed: First name; Last name; Email address; Country + 27

Personal Information collected or disclosed:
  • first name
  • last name
  • email address
  • country
  • address
  • company name
  • Cookies
  • Usage Data
  • device information
  • shopping history
  • city
  • various types of Data
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
  • various types of Data as specified in the privacy policy of the service
  • clicks
  • mouse movements
  • interaction events
  • diagnostic events
  • page events
  • custom events
  • layout details
  • positional information
  • Trackers
  • phone number
  • purchase history
  • billing address
  • identification document
  • data relating to the point of sale
  • browser information
  • geographic position
  • order ID
Purposes:
  • Contacting the User
  • Managing contacts and sending messages
  • Managing data collection and online surveys
  • Remarketing and behavioral targeting
  • User database management
  • Advertising
  • Further information about Personal Data
  • Heat mapping and session recording
  • Handling payments
Retention period:

for the time necessary to fulfill the purpose

Sold or Shared:

Yes

Targeted Advertising:

Yes

Third-parties:

Sendgrid, Klaviyo Inc., TYPEFORM S.L, Facebook, Inc., TikTok Inc., TikTok Information Technologies UK Limited , this Website, Microsoft Corporation, PayPal Inc.

Service providers or contractors:

this Website, Klaviyo Inc.

Geolocation data

Sold or Shared

Targeted Advertising

Personal Data processed: Geographic position; Clicks; Country; Device information + 18

Personal Information collected or disclosed:
  • geographic position
  • clicks
  • country
  • device information
  • mouse movements
  • interaction events
  • diagnostic events
  • page events
  • custom events
  • layout details
  • positional information
  • Trackers
  • first name
  • last name
  • email address
  • phone number
  • purchase history
  • billing address
  • identification document
  • data relating to the point of sale
  • browser information
  • order ID
Purposes:
  • Location-based interactions
  • Heat mapping and session recording
  • Handling payments
Retention period:

for the time necessary to fulfill the purpose

Sold or Shared:

Yes

Targeted Advertising:

Yes

Third-parties:

Microsoft Corporation, PayPal Inc.

Service providers or contractors:

this Website

Commercial information

Sold or Shared

Targeted Advertising

Personal Data processed: First name; Last name; Email address; Company name + 13

Personal Information collected or disclosed:
  • first name
  • last name
  • email address
  • company name
  • Cookies
  • Usage Data
  • device information
  • shopping history
  • Trackers
  • phone number
  • purchase history
  • billing address
  • identification document
  • data relating to the point of sale
  • browser information
  • geographic position
  • order ID
Purposes:
  • Managing data collection and online surveys
  • Remarketing and behavioral targeting
  • Handling payments
Retention period:

for the time necessary to fulfill the purpose

Sold or Shared:

Yes

Targeted Advertising:

Yes

Third-parties:

TYPEFORM S.L, Klaviyo Inc., PayPal Inc.

ℹ️ You can read the definitions of these concepts inside the “Definitions and legal references section” of the privacy policy.

To know more about your rights in particular to opt out of certain processing activities you can refer to the “Your privacy rights under US state laws” section of our privacy policy.

For more details on the collection of Personal Information, please read the section “Detailed information on the processing of Personal Data” of our privacy policy.

We won’t process your Information for unexpected purposes, or for purposes that are not reasonably necessary to and compatible with the purposes originally disclosed, without your consent.

What are the sources of the Personal Information we collect?

We collect the above-mentioned categories of Personal Information, either directly or indirectly, from you when you use this Website.

For example, you directly provide your Personal Information when you submit requests via any forms on this Website. You also provide Personal Information indirectly when you navigate this Website, as Personal Information about you is automatically observed and collected.

Finally, we may collect your Personal Information from third parties that work with us in connection with the Service or with the functioning of this Website and features thereof.

Your privacy rights under US state laws

You may exercise certain rights regarding your Personal Information. In particular, to the extent permitted by applicable law, you have:

  • the right to access Personal Information: the right to know. You have the right to request that we confirm whether or not we are processing your Personal Information. You also have the right to access such Personal Information;
  • the right to correct inaccurate Personal Information. You have the right to request that we correct any inaccurate Personal Information we maintain about you;
  • the right to request the deletion of your Personal Information. You have the right to request that we delete any of your Personal Information;
  • the right to obtain a copy of your Personal Information. We will provide your Personal Information in a portable and usable format that allows you to transfer data easily to another entity – provided that this is technically feasible;
  • the right to opt out from the Sale of your Personal Information; We will not discriminate against you for exercising your privacy rights.
  • the right to non-discrimination.

Additional rights for Users residing in California

In addition to the rights listed above common to all Users in the United States, as a User residing in California, you have:

  • The right to opt out of the Sharing of your Personal Information for cross-context behavioral advertising;
  • The right to request to limit our use or disclosure of your Sensitive Personal Information to only that which is necessary to perform the services or provide the goods, as is reasonably expected by an average consumer. Please note that certain exceptions outlined in the law may apply, such as, when the collection and processing of Sensitive Personal Information is necessary to verify or maintain the quality or safety of our service.

Additional rights for Users residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

In addition to the rights listed above common to all Users in the United States, as a User residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana you have

  • The right to opt out of the processing of your personal information for Targeted Advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
  • The right to freely give, deny or withdraw your consent for the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer. In Maryland, your Sensitive Personal Information will be collected or processed only if strictly necessary to provide or maintain a specific product or service requested by you.

In Minnesota and Maryland Users also have the right to obtain a list of the specific third parties to which the controller has disclosed the consumer's personal data

* Note that in some states like Minnesota you have the following specific rights connected to profiling:

  • The right to question the results of the profiling;
  • The right to be informed of the reason that the profiling resulted in the decision; if feasible
  • The right to be informed of what actions the consumer might have taken to secure a different decision and the actions that the consumer might take to secure a different decision in the future;
  • The right to review personal data used in the profiling;
  • If inaccurate, the right to have the data corrected and the profiling decision reevaluated based on the corrected data;

Additional rights for users residing in Utah and Iowa

In addition to the rights listed above common to all Users in the United States, as a User residing in Utah and Iowa, you have:

  • The right to opt out of the processing of your Personal Information for Targeted Advertising;
  • The right to opt out of the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer.

How to exercise your privacy rights under US state laws

To exercise the rights described above, you need to submit your request to us by contacting us via the contact details provided in this document.

For us to respond to your request, we must know who you are. We will not respond to any request if we are unable to verify your identity and therefore confirm the Personal Information in our possession relates to you. You are not required to create an account with us to submit your request. We will use any Personal Information collected from you in connection with the verification of your request solely for verification and shall not further disclose the Personal Information, retain it longer than necessary for purposes of verification, or use it for unrelated purposes.

If you are an adult, you can make a request on behalf of a child under your parental authority.

How to exercise your rights to opt out

In addition to what is stated above, to exercise your right to opt-out of Sale or Sharing and Targeted Advertising you can also use the privacy choices link provided on this Website.

If you want to submit requests to opt out of Sale or Sharing and Targeted Advertising activities via a user-enabled global privacy control, such as for example the Global Privacy Control (“GPC”), you are free to do so and we will abide by such request in a frictionless manner.

How and when we are expected to handle your request

We will respond to your request without undue delay, but in all cases within the timeframe required by applicable law. Should we need more time, we will explain to you the reasons why, and how much more time we need.

Should we deny your request, we will explain to you the reasons behind our denial (where envisaged by applicable law you may then contact the relevant authority to submit a complaint).

We do not charge a fee to process or respond to your request unless such request is manifestly unfounded or excessive and in all other cases where it is permitted by the applicable law. In such cases, we may charge a reasonable fee or refuse to act on the request. In either case, we will communicate our choices and explain the reasons behind them.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.