Privacy Policy of proaction.it

Proaction.it collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Bing Ads

        Personal Data: Cookies and Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address

      • Facebook Audience Network

        Personal Data: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data

    • Analytics

      • Google Analytics, Display Advertising extension for Google Analytics, Facebook Ads conversion tracking, Google Ads conversion tracking, Twitter Ads conversion tracking, Google Analytics with anonymized IP, Google Tag Manager, Analytics collected directly, Wordpress Stats, Yahoo Advertising conversion tracking and LinkedIn conversion tracking

        Personal Data: Cookies and Usage Data

      • User ID extension for Google Analytics

        Personal Data: Cookies

      • Facebook Analytics for Apps

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: Cookies, email address, first name, gender and last name

      • Contact form

        Personal Data: address, company name, country, email address, first name, gender, last name, phone number, profession, province and ZIP/Postal code

      • Phone contact

        Personal Data: phone number

    • Content commenting

      • Facebook Comments

        Personal Data: Cookies and Usage Data

      • Comment system managed directly

        Personal Data: Cookies, first name, last name and username

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • Google Maps widget, YouTube video widget and Instagram widget

        Personal Data: Cookies and Usage Data

      • Google Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets, Facebook Like button and social widgets, LinkedIn button and social widgets, Google+ +1 button and social widgets and AddThis

        Personal Data: Cookies and Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: About Me, Cookies, Data communicated while using the service and Usage Data

    • Managing contacts and sending messages

      • MailUp

        Personal Data: email address

      • MailChimp

        Personal Data: email address, first name, gender and last name

      • OneSignal

        Personal Data: Cookies, email address, geographic position, language, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), Usage Data and various types of Data as specified in the privacy policy of the service

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • WordPress.com Single Sign On

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Direct registration

        Personal Data: email address, first name, last name, profile picture and username

    • Remarketing and behavioral targeting

      • AdWords Remarketing, Facebook Remarketing, Remarketing through Google Analytics for Display Advertising and Twitter Remarketing

        Personal Data: Cookies and Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies and email address

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

      • Public profile

        Personal Data: email address, first name, last name and picture

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies and Usage Data

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • User identification via a universally unique identifier (UUID)

      Proaction.it may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through proaction.it to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.

      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.

      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Personal Data collected through sources other than the User

      The Owner of proaction.it may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.

      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention.
      Proaction.it may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document.
      Proaction.it adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.

      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.

      The rationale behind the automated decision making is:


      • to enable or otherwise improve the decision-making process;

      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;

      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;

      • to reduce the risk of User's failure to meet their obligation under a contract.
        To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within proaction.it, Users can check the relevant sections in this document.




      Consequences of automated decision-making processes for Users and rights of Users subjected to it



      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.

      In particular, Users have the right to:


      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;

      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;

      • request and obtain from the Owner human intervention on such processing.
        To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.



Contact information

    • Owner and Data Controller

      ProAction srl Via E. Bernardi, 5 - 35020 Maserà di Padova (PD) - Italy/Italia

      Owner contact email: info@proaction.it