Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ad Manager and Query Click

      Personal Data: Tracker; Usage Data

    • NextRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and WordPress Stats

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Matomo Cloud

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; field of activity; first name; last name; phone number; website

    • Phone contact

      Personal Data: phone number

    • SMS Contact

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Vimeo video

      Personal Data: Trackers; Usage Data

    • Google Maps widget

      Personal Data: Cookies; Usage Data

    • YouTube video widget

      Personal Data: Tracker; Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; Tracker

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Trackers

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Sendgrid

      Personal Data: email address

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

    • WP Engine

      Personal Data: Data communicated while using the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; first name; last name

  • Remarketing and behavioral targeting

    • AdRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Meta Custom Audience

      Personal Data: Cookies; email address

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

    • Google Publisher Tag

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Smush

      Personal Data: metadata

    • Cloudflare

      Personal Data: Trackers

  • User database management

    • HubSpot CRM

      Personal Data: company name; email address; first name; last name

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Accountable Digital, LLC
    95 Allens Creek Rd., Bldg. 1, Ste. 309
    Rochester, New York 14618

    Owner contact email: pplatt@accountabledigital.com