Personal Data processed for the following purposes and using the following services:

• • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: company name; email address; Usage Data

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Heroku

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Sentry and Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • AddToAny

      Personal Data: Cookies; Usage Data

  • Registration and authentication

    • Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Facebook Remarketing, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

  • Social features

    • Public profile

      Personal Data: company name

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Benchmark Data

    Startup Benchmarks collects Google Analytics data and data from other integrated service providers from the companies in our database. There are two types of customers: "free tier", i.e., customers not paying a monthly fee, and "paid tier", i.e., customers paying to keep their dashboard private.
    
    Free tier customers agree that StartupBenchmarks may share any portion of their site's Google Analytics data. Upon deleting their profile, StartupBenchmarks will remove that company's profile from our customer facing site. We will also cease collection of any subsequent data. Historical data that has already been used to create benchmarks will be retained in an anonymized format, without the company's name. This anonymized data may retain information about the company, including any tags associated with that company prior to deleting the profile.
    
    For full information on how StartupBenchmarks uses and stores your company's data, please email a request to info@startupbenchmarks.com.

Contact information

• • Owner and Data Controller

    Startup Benchmarks

    Owner contact email: info@startupbenchmarks.com