Privacy Policy of HELM Life and Datenight Babysitting

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Access to third party accounts

      • Stripe account access

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Advertising

      • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Google AdSense

        Personal Data: Cookies; Usage Data

    • Analytics

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Analytics, Google Analytics with anonymized IP, SumoMe Content Analytics, Wordpress Stats and HubSpot Analytics

        Personal Data: Cookies; Usage Data

      • TestFlight

        Personal Data: Cookies; email address; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: address; email address; first name; last name; phone number; website

      • Mailing list or newsletter

        Personal Data: email address

      • Phone contact

        Personal Data: phone number

      • Custom List Items

    • Content commenting

      • Facebook Comments

        Personal Data: Cookies; Usage Data

    • Content performance and features testing (A/B testing)

      • Optimizely and Visual Website Optimizer

        Personal Data: Cookies; Usage Data

    • Handling payments

      • Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS) and Google App Engine

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Firebase Cloud Firestore

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Sqreen

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets

        Personal Data: Cookies; Usage Data

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: email address

      • Twilio

        Personal Data: phone number

      • Sendgrid

        Personal Data: email address; first name; last name

      • HubSpot Email

        Personal Data: email address; Usage Data

    • Managing support and contact requests

      • Zendesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Facebook Authentication

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Facebook Remarketing and Google Ads Remarketing

        Personal Data: Cookies; Usage Data

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

    • Slack

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Batchgeo

      Personal Data, Location Data - anonymized

    • Corporate Family Care Plans and Platform Access Data

      In cases where users of our service have access to the HELM Life or Datenight Babysitting platform through an employer or workplace Corporate Plan, we may share personal information regarding access to the platform in an anonymized or non-anonymized way as requested by the employer. The reporting default shall be in aggregate and non identifiable, but for employers who request to verify numbers of specific usage to the platform, HELM Technologies and DateNight Inc. shall comply with that request.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

    • Push notifications

      This Application may send push notifications to the User.

Contact information

    • Owner and Data Controller

      DateNight Inc. and HELM Technologies Inc.
      229 Niagara Street
      Toronto, Ontario
      M6J 2L5

      Owner contact email: info@weneeddatenight.com