Privacy Policy of pennyappealusa.org

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Analytics

      • Google Analytics, Analytics collected directly, Facebook Ads conversion tracking, Google AdWords conversion tracking, Heap Analytics, MixPanel and Segment

        Personal Data: Cookies and Usage Data

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: email address, first name, last name, phone number, Usage Data and ZIP/Postal code

      • Contact form

        Personal Data: email address, first name, last name, phone number, User ID and ZIP/Postal code

      • Phone contact

        Personal Data: phone number

    • Content performance and features testing (A/B testing)

      • Optimizely

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

    • Handling payments

      • Stripe and Apple Pay

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Heroku

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets, Facebook Like button and social widgets, LinkedIn button and social widgets and Google+ +1 button and social widgets

        Personal Data: Cookies and Usage Data

    • Location-based interactions

      • Non-continuous geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • MailChimp and Sendgrid

        Personal Data: email address

      • Twilio

        Personal Data: phone number

    • Registration and authentication

      • Direct registration

        Personal Data: data relating to the point of sale, email address, first name, last name, password, username and various types of Data

    • Remarketing and behavioral targeting

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies and email address

      • Facebook Remarketing, AdWords Remarketing, Remarketing through Google Analytics for Display Advertising and Twitter Remarketing

        Personal Data: Cookies and Usage Data

    • User database management

      • Salesforce Sales Cloud

        Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • User identification via a universally unique identifier (UUID)

      This Application may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

    • Data owner

      Penny Appeal USA
      717 King St. Suite 200
      Alexandria, VA 22314

      Owner contact email: info@pennyappealusa.org