Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Amplitude Analytics, Display Advertising extension for Google Analytics, Google Analytics with anonymized IP, Google Analytics, Heap Analytics, KISSmetrics and SumoMe Content Analytics

      Personal Data: Cookies; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Cookies

  • Content performance and features testing (A/B testing)

    • Google Optimize , Optimizely and Visual Website Optimizer

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Maps widget

      Personal Data: Cookies; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • SumoMe Heat Maps

      Personal Data: Cookies; Usage Data

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Cookies; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Facebook Like button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

    • Marketo Lead Generation

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications

    This Application may send push notifications to the User.

Contact information

• • Owner and Data Controller

    Analytics Boosters Srl
    Vicolo Buranelli, 2
    31100 Treviso
    P.IVA IT04806190262

    Owner contact email: info@analyticsboosters.com