Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics, Analytics collected directly and Display Advertising extension for Google Analytics

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget, Vimeo video and YouTube video widget

      Personal Data: Cookies; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, AddThis, LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

    • SurveyMonkey Widget

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Campaign Monitor and Mailchimp

      Personal Data: email address

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Use of Personal Information

    Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable:
    
    - Whether the information or opinion is true or not; and
    - Whether the information or opinion is recorded in a material form or not.
    
    The types of personal information we collect may include your name, date of birth, gender, contact information and credit/debit card information.
    
    
    Whose personal information do we collect?
    We collect personal information from people who are connected to our operations and activities - including employees, donors and volunteers.
    
    
    How do we collect your personal information?
    At times we may request that you voluntarily supply us with personal information, such as your e-mail address and postal address, for purposes such as corresponding with us, making a donation, or participating in an online survey. This information will not be provided to other parties, unless we are required to do so by law, or as otherwise set out in this privacy statement.
    
    
    Why do we collect your personal information?
    We may collect your personal information for a number of purposes, including:
    - Marketing: to communicate with you about donations, campaigns, causes and events
    - Donors and supporters: to enable us to send you tax deductible receipts, newsletters, invitations and other Institute information
    - Research: to conduct and/or fund child health research
    - Volunteering and other support: to enable you to assist us with volunteering, community fundraising, advocacy and other activities where we seek the community's assistance
    - Other issues: communicating with you in relation to our operations, activities and objectives, to verify your identity and to comply with relevant laws.
    
    Where we collect your personal information for a specific purpose not outlined above, we will provide you with a collection notice which explains the primary purpose and any related secondary purposes for which we are collecting your personal information.
    
    
    What happens if you don't provide all this information?
    If you do not provide some or all of the personal information requested, we may not be able to offer you a receipt for a donation or provide you with information about our causes, events, programs and projects.
    
    
    Using a pseudonym or engaging with us anonymously
    Where practicable, you will be given the opportunity to engage with us on an anonymous basis, or using a pseudonym.

Contact information

• • Owner and Data Controller

    Telethon Kids Institute
    100 Roberts Rd, Subiaco
    Western Australia 6008

    Owner contact email: privacy@telethonkids.org.au