Personal Data collected for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

  • Analytics

    • Google Analytics, Google AdWords conversion tracking, Display Advertising extension for Google Analytics, Facebook Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Cookies and Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: address, city, country, email address, first name, last name, phone number, province, state, Usage Data and ZIP/Postal code

    • Contact form

      Personal Data: email address, first name and last name

  • Displaying content from external platforms

    • Google Fonts and Typekit

      Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

    • Google Maps widget, Instagram widget and YouTube video widget

      Personal Data: Cookies and Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Cookies and Usage Data

  • Managing contacts and sending messages

    • MailChimp

      Personal Data: email address

  • Managing support and contact requests

    • Freshdesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Remarketing through Google Analytics for Display Advertising, Facebook Remarketing and AdWords Remarketing

      Personal Data: Cookies and Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies and email address

Contact information

• • Data owner

    Darn Good Yarn
    26 N College St
    Schenectady, NY 12305

    Owner contact email: info@darngoodyarn.com