Personal Data processed for the following purposes and using the following services:

• • Advertising

    • NextRoll

      Personal Data: Cookies; Usage Data

    • VWO - Notifications

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Meta ads conversion tracking (Meta pixel), Evidon and AppNexus

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • MixPanel, Matomo and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: Usage Data

  • Building and running ucumberlands.edu

    • Drupal

      Personal Data: Trackers; Usage Data

  • Collection of privacy-related preferences

    • Personalization cookie

      Personal Data: Trackers

  • Connecting Data

    • Zapier

      Personal Data: device information; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number; state; various types of Data; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Optimizely

      Personal Data: Cookies; Usage Data

    • VWO - Testing

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Displaying content from external platforms

    • YouTube video widget and Instagram widget

      Personal Data: Cookies; Usage Data

    • YouTube API

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Cookies; Usage Data

    • VWO - Heat mapping and session recording

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Hosting and backend infrastructure

    • OpenAI API

      Personal Data: Trackers; Usage Data

  • Infrastructure monitoring

    • New Relic

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address; first name; last name

  • Remarketing and behavioral targeting

    • AdRoll

      Personal Data: Cookies; Usage Data

    • Google Signals

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

    • cdnjs and Bunny CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Slate

    The Slate Group LLC (“Slate,” “we,” or “us”) is committed to bringing you information tailored to your individual needs. This Privacy Policy describes how we collect, use, and disclose information through the websites, mobile applications, and other online services and products that link to or post this Privacy Policy (collectively, the “Services”). Please read the entire Privacy Policy before using our Services. By using the Services, you consent to the terms of this Privacy Policy and our Terms of Service.
    
    To learn more, visit Slate.com.
    

  • SMS and Mobile Information

    When you provide a mobile telephone number and consent to receive text messages from University of the Cumberlands, we may use that information to send university-related communications. Message frequency may vary.
    
    The University may provide mobile telephone numbers and related information to contracted service providers that perform services on the University’s behalf, including vendors that send or manage University communications. These service providers are authorized to use the information only to provide services for the University and may not use it for their own marketing or promotional purposes.
    
    Mobile information, text-messaging opt-in data, and consent will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. Such information may be disclosed to service providers solely as necessary to support and deliver the University’s communications and text-messaging program.
    

Contact information

• • Owner and Data Controller

    University of the Cumberlands
    6178 College Station Drive
    Williamsburg, KY 40769

    Owner contact email: infosec@ucumberlands.edu