Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Matomo

      Personal Data: Trackers; Usage Data

  • Connecting Data

    • Zapier

      Personal Data: city; company name; country; Data communicated while using the service; email address; first name; last name; phone number; ZIP/Postal code

  • Contacting the User

    • Contact form and Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; last name; username

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Google Workspace, Gmail, Google Docs and Google Sheets

      Personal Data: email address; first name; last name

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name; Trackers

  • Managing data collection and online surveys

    • SurveyMonkey

      Personal Data: company name; email address; first name; last name

  • Managing landing and invitation pages

    • Instapage

      Personal Data: email address; Trackers; Usage Data

  • Managing support and contact requests

    • ZOHO CRM Email

      Personal Data: email address; first name; last name

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; first name; last name; username

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Google Ads Remarketing, Facebook Remarketing, Twitter Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • Salesforce Sales Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Salesforce Marketing Cloud

      Personal Data: email address; first name; last name

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

• • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Rights for registered California Users under the age of 18

    California's "Online Eraser" law, part of California's Business and Professions Code Sections 22580-22582, requires operators of certain websites and online services targeting minors to allow registered Users who are under the age of 18 and residents of California to request removal of content they post.

    If a registered User fits that description and posted content on this Website, they may request removal of such content by contacting the Owner or its privacy policy coordinator at the contact details provided in this document.

    In response to this request, the Owner may make content posted by the registered User invisible to other registered Users and the public (rather than deleting it entirely), in which case the content may remain on the Owner's servers. It may also be publicly available elsewhere if a third party copied and reposted this content.

  • Pseudonymous use

    When registering for this Website, Users have the option to indicate a nickname or pseudonym. In this case, Users' Personal Data shall not be published or made publicly available. Any activity performed by Users on this Website shall appear in connection with the indicated nickname or pseudonym. However, Users acknowledge and accept that their activity on this Website, including content, information or any other material possibly uploaded or shared on a voluntary and intentional basis may directly or indirectly reveal their identity.

Contact information

• • Owner and Data Controller

    Dorn Group, 34 N Bennett Street, Geneva, IL 60134 and Channel Marketing Group, 12520 Ribbongrass Ct, Raleigh, NC 27614

    Owner contact email: hvacrtrends@dorngroup.com