Privacy Policy of ITA Airways

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Fanplayr and Google Campaign Manager 360

        Personal Data: geographic position; Trackers; Usage Data

      • Google Ad Manager, Google Ads conversion tracking, Google DV360, Meta ads conversion tracking (Meta pixel), Criteo, Microsoft Advertising, Zemanta, Adobe Advertising Cloud, Salesforce, Adform and The Newco

        Personal Data: Trackers; Usage Data

    • Analytics

      • Adobe Analytics and Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics 4 and Quantum Metric

        Personal Data: Trackers

    • Commercial affiliation

      • Awin

        Personal Data: Trackers; Usage Data

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: Trackers

    • Content performance and features testing (A/B testing)

      • Adobe Target

        Personal Data: Trackers; Usage Data

    • Displaying content from external platforms

      • Google Fonts and Font Awesome

        Personal Data: Trackers; Usage Data

    • Heat mapping and session recording

      • Microsoft Clarity

        Personal Data: Trackers

    • Infrastructure monitoring

      • Dynatrace

    • Registration and authentication provided directly by this Application

      • Direct registration

        Personal Data: Trackers

    • Remarketing and behavioral targeting

      • Criteo Dynamic Retargeting, Adobe Audience Manager and Google Ads Remarketing

        Personal Data: Trackers; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers

    • Traffic optimization and distribution

      • jsDelivr

        Personal Data: Usage Data

      • Cloudflare

        Personal Data: various types of Data as specified in the privacy policy of the service

    • User database management

      • Adobe Experience Platform

        Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      ITALIA TRASPORTO AEREO S.P.A. - Via Venti Settembre 97, 00187 Roma (RM)

      Owner contact email: italiatrasportoaereo@legalmail.it