Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, AdEspresso conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Google Ad Manager, Criteo and Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

  • Analytics

    • Google Analytics and Display Advertising extension for Google Analytics

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: first name; last name; various types of Data

    • Mailing list or newsletter

      Personal Data: address; Cookies; country; email address; first name; last name; phone number; Usage Data; website; ZIP/Postal code

  • Content commenting

    • Disqus

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Content performance and features testing (A/B testing)

    • Optimizely

      Personal Data: Cookies; Usage Data

  • Data transfer outside the EU

    • Data transfer abroad based on standard contractual clauses, Other legal basis for Data transfer abroad and Data transfer to countries that guarantee European standards

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • Amazon Payments, PayPal, Sage Pay and Klarna

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and Cloudinary

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Pingdom

      Personal Data: Cookies; Usage Data

  • Interaction with external social networks and platforms

    • AddThis, Facebook Like button and social widgets, Google+ +1 button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Olark Widget

      Personal Data: Cookies; Usage Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Mandrill

      Personal Data: email address; Usage Data

    • Mailchimp

      Personal Data: email address

    • Klaviyo

      Personal Data: country; email address; first name; last name; phone number; purchase history; state; Tracker; Usage Data

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; purchase history; state; Tracker; Usage Data

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Login with Amazon

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Facebook Remarketing, Twitter Remarketing, Google Ads Remarketing and Criteo Dynamic Retargeting

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Tracker; Usage Data

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • Klaviyo CRM

      Personal Data: city; country; email address; first name; last name; phone number; purchase history; state; Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Hosting

    Our websites are hosted by Sonassi Ltd. Sonassi are a UK based company. As the engine behind our websites, any data we collect as part of you using our site or making a purchase is stored on Sonassi servers. Your data is backed up, and if you request your data be forgotten, there will be a period that your data remains in the backups before being flushed out after a reasonable period of time.
    
    For more details, you can visit their site
    https://www.sonassi.com/contact
    https://www.sonassi.com/privacy-policy

  • Netsuite

    Netsuite is our primary ERP. All data you enter into our checkout process, excluding sensitive payment information, will be passed to Netsuite, as we use Netsuite's WMS for our inventory and fulfilment operations.

  • Klevu

    Klevu powers our on-site search engine. We will pass them your IP address to facilitate personalization of results, as well as product purchase data for reporting purposes. Klevu will set cookies on your browser to store things such as recently browsed items and categories.
    
    Their full explanation is available here:
    https://www.klevu.com/gdpr/

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    S247 PLC, Unit 2 Enfield Industrial Estate, Redditch, B97 6BG, United Kingdom

    Owner contact email: dpo@shop247.co.uk