Privacy Policy of wsb.wisc.edu

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Analytics

      • Google Analytics, Analytics collected directly, Google Ads conversion tracking and Google Tag Manager

        Personal Data: Cookies and Usage Data

      • User ID extension for Google Analytics

        Personal Data: Cookies

    • Contacting the User

      • Contact form

        Personal Data: address, city, email address, first name, gender, last name, phone number and various types of Data

      • Mailing list or newsletter

        Personal Data: email address, first name and last name

      • Phone contact

        Personal Data: phone number

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • Google Maps widget, Google Site Search and YouTube video widget

        Personal Data: Cookies and Usage Data

    • Hosting and backend infrastructure

      • Microsoft Azure

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Pingdom

        Personal Data: Cookies and Usage Data

      • Uptime Robot

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets, LinkedIn button and social widgets, Facebook Like button and social widgets and AddThis

        Personal Data: Cookies and Usage Data

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • iContact

        Personal Data: email address and Usage Data

    • Registration and authentication

      • Direct registration

        Personal Data: email address, first name, last name and password

    • Remarketing and behavioral targeting

      • AdWords Remarketing and Remarketing through Google Analytics for Display Advertising

        Personal Data: Cookies and Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies and various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use this Application only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Application.

    • User identification via a universally unique identifier (UUID)

      This Application may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

Contact information

    • Owner and Data Controller

      Wisconsin School of Business
      Grainger Hall
      975 University Avenue
      Madison, WI 53706

      Owner contact email: webmaster@wsb.wisc.edu