Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Query Click

      Personal Data: Tracker; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager and Analytics collected directly

      Personal Data: Trackers; Usage Data

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: billing address; contact info; date of birth; device information; email address; last name; physical address; profession; purchase history; Usage Data; username; VAT Number

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; date of birth; email address; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; Tracker; VAT Number; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name; physical address; Tracker; Usage Data

  • Displaying content from external platforms

    • Google Maps widget, Font Awesome, Google Fonts and YouTube video widget

      Personal Data: Tracker; Usage Data

    • YouTube IFrame Player and YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Tracker; Usage Data; User ID; username

    • Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; profession; Tracker; Usage Data; ZIP/Postal code

    • Hotjar surveys

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; gender; geographic position; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; username; VAT Number

  • Remarketing and behavioural targeting

    • Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • jsDelivr

      Personal Data: Usage Data

  • User database management

    • Leadinfo

      Personal Data: email address; first name; job position; last name; phone number

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    4P square
    Veemarkt 37 / A2
    B-2800 Mechelen

    Owner contact email: info@4psquare.com