Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense, Google Ads Similar audiences, Google Ad Manager and Query Click

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), WordPress Stats and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Simple Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • StatCounter

      Personal Data: Trackers; Usage Data

  • Backup saving and management

    • Server Backups

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; field of activity; first name; last name; phone number; physical address; various types of Data; VAT Number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

    • Vimeo video

      Personal Data: Trackers; Usage Data

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets

      Personal Data: Tracker; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Platform services and hosting

    • WordPress.com

      Personal Data: email address; first name; last name

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Spire Business Communications Limited
    Elgar Business Centre,
    Moseley Road, Hallow,
    Worcester WR2 6NJ

    Owner contact email: info@spiretechgroup.com