Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads enhanced conversions

      Personal Data: Data communicated while using the service; Trackers

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; Trackers; Usage Data

    • Contact form

      Personal Data: email address; Usage Data

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: email address; payment info; Trackers; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Platform services and hosting

    • PrestaShop

      Personal Data: email address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; password; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Floruit - Viale Europa 637/c - 55100 Lucca LU - P. IVA 02310680463

    Owner contact email: info@floruit.it