Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Hotjar Form Analysis & Conversion Funnels, Query Click, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ads Similar audiences and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics with anonymised IP, Google Analytics, Meta Events Manager and HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: email address; first name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Maps widget and Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • MailUp

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; Trackers; Usage Data; username; various types of Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Trackers

    • Meta lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; marital status; phone number; physical address; profession; state; Trackers; Usage Data; ZIP/Postal code

  • Remarketing and behavioural targeting

    • LinkedIn Website Retargeting, Google Ad Manager Audience Extension, Remarketing with Google Analytics, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • SPAM protection

    • Akismet

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; Current City; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: city; company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    PMC SRL
    P.IVA: 03494191202
    SEDE LEGALE: via P.A. Orlandi 11/1/b 40139 Bologna (BO)
    UFFICIO OPERATIVO: Via D’Azeglio 57 - Palazzo Hydra - 40123 Bologna (BO)

    Owner contact email: info@pmccoach.com