Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Salesforce

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP, HubSpot Analytics and Wordpress Stats

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

    • Contact form

      Personal Data: address; city; country; email address; first name; last name; profession; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Microsoft Azure

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Pingdom

      Personal Data: Cookies; Usage Data

  • Interaction with external social networks and platforms

    • AddThis

      Personal Data: Cookies; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Sendgrid

      Personal Data: company name; country; email address; first name; last name; phone number; physical address

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing, Remarketing with Google Analytics, Google Ad Manager Audience Extension and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Google Signals

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management and Salesforce Sales Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Salesforce Marketing Cloud

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Click Dimensions

    Our website uses Click Dimensions tracking technolgies to learn how our visitors interact with our site so that we can improve our services and provide you with valuable content. You can read the Click Dimensions privacy at: http://clickdimensions.com/about/privacy-policy/

Contact information

• • Owner and Data Controller

    Florim Ceramiche Spa SB - Via Canaletto, 24 - 41042 Fiorano Modenese (Italia)

    Owner contact email: privacydpo@florim.com