Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Meta Lookalike Audience

      Personal Data: Cookies; Usage Data

    • Meta Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Google Ads Audience Expansion

      Personal Data: clicks; date of birth; gender; interests; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; phone number; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID; ZIP/Postal code

    • Google Ads Optimized Targeting

      Personal Data: clicks; date of birth; email address; first name; interests; last name; page views; Usage Data

    • Google Ads Smart Bidding

      Personal Data: device information; email address; first name; geographic position; language; last name; page views; referral URL; search history; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP, WordPress Stats, Analytics collected directly and Mouseflow

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Tracker

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Backup saving and management

    • Backup on Dropbox

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Commercial affiliation

    • Awin

      Personal Data: Tracker; Usage Data

  • Connecting Data

    • Zapier

      Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; phone number; various types of Data

    • Mailing list or newsletter

      Personal Data: email address

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Comment system managed directly

      Personal Data: Cookies; email address; first name; last name; Usage Data; username

  • Data transfer outside the EU

    • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Maps widget, Google Fonts and Font Awesome

      Personal Data: Tracker; Usage Data

    • YouTube video widget

      Personal Data: Cookies; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Tracker; Universally unique identifier (UUID); Usage Data

  • Handling activities related to productivity

    • Google Workspace

      Personal Data: email address; first name; last name; phone number

    • Trello

      Personal Data: Data communicated while using the service; email address

    • Gmail

      Personal Data: email address; Usage Data

  • Handling payments

    • PayPal, PayPal Payments Hub and Amazon Payments

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: address; company name; first name; last name; payment data

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • X Post button and social widgets, Facebook Like button and social widgets and LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

    • PayPal button and widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • Zendesk Chat

      Personal Data: Data communicated while using the service

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: email address; first name; last name

  • Managing contacts and sending messages

    • Brevo email

      Personal Data: Cookies; email address; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; first name; last name; phone number

    • Data provided via online forms, managed directly

      Personal Data: answers to questions; name; phone number

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Marketing

    • Squalo mail

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: address; billing address; budget; city; country; county; date of birth; email address; first name; house number; last name; password; phone number; prefix ; state; Tax ID; Usage Data; username; various types of Data; VAT Number; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Remarketing with Google Analytics and Google Signals

      Personal Data: Tracker; Usage Data

    • Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Meta Custom Audience

      Personal Data: Cookies; email address

  • RSS feed management

    • Feedburner

      Personal Data: Cookies; Usage Data

  • Selling goods and services online

    • Pledge, Sequra and PagoLight

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Sucuri CloudProxy

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • Brevo marketing automation

      Personal Data: Cookies; email address; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • iubenda Cookie Solution (remote consent Cookie)

    Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on Users, is taken solely by technological means, without any human intervention. This Website may use the Users' Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between Users and Owner, or on the basis of the Users' explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind automated decision-making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of Users' failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the Users' rights and the means to exercise them, Users are invited to consult the section of this document relating to the rights of Users.

Contact information

• • Owner and Data Controller

    ETRACOM SRL | Via Achille Grandi,15 - 25062 Concesio (BS)
    | P.IVA 03181590989 | C.F. 03181590989 | Reg.Imprese di Brescia n. 03181590989 | REA n. 512306

    Owner contact email: ufficiovendite@materassiedoghe.eu