Privacy Policy of uky.edu

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Google AdSense

        Personal Data: Cookies and Usage Data

    • Analytics

      • Google AdWords conversion tracking, Google Analytics, Google Tag Manager and Mouseflow

        Personal Data: Cookies and Usage Data

    • Contacting the User

      • Contact form

        Personal Data: email address, first name and last name

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • Google Site Search and YouTube video widget

        Personal Data: Cookies and Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • New Relic

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies and Usage Data

    • Remarketing and behavioral targeting

      • AdWords Remarketing

        Personal Data: Cookies and Usage Data

    • User database management

      • Salesforce Marketing Cloud

        Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Session Recording & Interface Heatmap

      Mouseflow (Mouseflow ApS)
      Mouseflow is a session replay / recording and website heatmap tool provided by Mouseflow ApS.
      Mouseflow is used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. Additionally, Mouseflow collects user survey response data.

      Personal Data collected: Cookies and Usage Data.

      Place of processing: Denmark – Privacy PolicyOpt Out

Contact information

    • Owner and Data Controller

      University of Kentucky
      Lexington, KY 40506

      Owner contact email: privacy@uky.edu