Privacy Policy of Product Marketing Alliance

Product Marketing Alliance collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Analytics

      • Google Analytics, Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking, LinkedIn conversion tracking, Linkpulse and Google Analytics with anonymized IP

        Personal Data: Cookies; Usage Data

    • Backup saving and management

      • Backup on Dropbox

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Contact form

        Personal Data: address; company name; country; county; email address; field of activity; first name; gender; number of employees; phone number; profession; state; various types of Data

      • Mailing list or newsletter

        Personal Data: address; city; company name; Cookies; country; county; email address; first name; gender; last name; phone number; profession; Usage Data

      • Phone contact

        Personal Data: phone number

    • Content commenting

      • Disqus

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

      • Comment system managed directly

        Personal Data: username

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies; Usage Data

    • Data transfer outside the EU

      • Other legal basis for Data transfer abroad

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Wistia widget and YouTube video widget

        Personal Data: Cookies; Usage Data

      • YouTube video widget without cookies

        Personal Data: Usage Data

    • Handling payments

      • Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Managing landing and invitation pages

      • Leadpages

        Personal Data: email address; Usage Data; various types of Data as specified in the privacy policy of the service

      • Mailchimp Landing Page

        Personal Data: email address

    • Registration and authentication

      • Linkedin OAuth, Facebook Authentication and Google OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies; email address

      • Facebook Remarketing, Google Ads Remarketing, Google Ad Manager Audience Extension, LinkedIn Website Retargeting, Remarketing with Google Analytics and Twitter Remarketing

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Segment and Google Tag Manager

        Personal Data: Cookies; Usage Data

    • User database management

      • Intercom

        Personal Data: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • ActiveCampaign

        Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Badge Scanning

      Where you consent to have your badge scanned at an event by us or a third party, contact you for research purposes or to tell you about special offers or other goods and services.

      We may use your personal information (such as your email address and/or telephone number) to send you information about services that you may be interested in. Please note that we may also share your personal information with other entities in the Sequel Media group and third parties for this purpose.

      By allowing your badge to be scanned at an event you are consenting to your information being processed in this way. If you do not wish for you information to be processed please do not scan your badge.

    • Event App

      Our Services, such as the Event app, provides attendees including partners with the means of making connections with other attendees. For example, the profile information that you choose to provide us will be accessible to other attendees and partners of the Event, subject to your settings.

    • Partners

      We may share your data with Event partners or sponsors of events, summits, dinners, virtual events, and any other events that you register to attend for the purpose of providing you information regarding products and services that we think will be of interest to you.

    • Providing Information on our Services

      We may contact you for research purposes or to tell you about our special offers or other goods and services and including future events

      We will need to use your personal information (such as your email address and/or telephone number) to send you information about services that you may be interested in. It is in our legitimate interests to process your information in this way. You will always have the option to unsubscribe at any time.

Contact information

    • Owner and Data Controller

      Product Marketing Alliance
      12 Hoxton Road
      London

      Owner contact email: richard@productmarketingalliance.com