Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience, Google Ad Manager, Google Ads Similar audiences and Google AdSense

      Personal Data: Cookies; Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers

    • Outbrain

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Outbrain conversion tracking (Outbrain pixel) and Outbrain Lookalike Audience

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Pinterest Ads

      Personal Data: email address; Trackers

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: country; date of birth; email address; first name; last name

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; gender; last name; phone number; physical address; User ID; various types of Data; ZIP/Postal code

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • PayPal

      Personal Data: email address

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; shipping address; Trackers

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Mailchimp and Klaviyo

      Personal Data: various types of Data

  • Managing support and contact requests

    • Gorgias

  • Platform services and hosting

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Mention-Me Ltd

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; country; email address; first name; house number; last name; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Facebook Remarketing, Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Cookies; Usage Data

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: Trackers

    • Outbrain Custom Audience

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • Klaviyo CRM

      Personal Data: various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Shades finder software for The Dewy Day

    The software used to find shades for the product "The Dewy Day" collects information about Users’ use of the Software. Particularly, User ID and Device ID are collected for the following purposes:
    
    1. Improvement of Yepoda’s product performance and bug troubleshooting based on the data generated by End users’ devices, including but not limited to maintenance and monitoring of the proper operation of the Yepoda’s products, fixing any problems in their operation, administering the Yepoda’s products, including troubleshooting, dealing with End users’ inquiries, complaints, and requests addressed to the Distributor in connection with Yepoda’s Product operation;
    2. Prevention of Intellectual Property rights infringement by analyzing whether the software was not sublicensed to anyone except Yepoda (“Purpose”).
    
    Such information is used to receive the license/services in a timely manner from the software, in accordance with the respective Agreement and with Yepoda’s legitimate interest.
    
    In any case, the software reserves its right to process any non-personal data of End-users which are related to its performance and functionality (e.g., the time needed for activation, etc.). These data will not allow the software to identify any of the users and will be used for technical improvement.
    
    By using the software, you affirm that you are above 16 years old. If you are below 16 years old, you certify that consent for utilizing the software has been provided or authorized by the individual holding parental responsibility over you.
    
    All the data collected are not stored by Yepoda. The company owning the software is storing all the data.
    
    Reach out to support in order to opt-out from the data collection.

Contact information

• • Owner and Data Controller

    Yepoda GmbH
    Schwedter Straße 36A
    10435 Berlin
    Germany

    Owner contact email: hi@yepoda.com