Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ad Manager, Google Floodlight conversion tracking (Floodlight tag) and Microsoft Advertising

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browser information; city; country; email address; first name; gender; IP address; last name; page views; shipping address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); ZIP/Postal code

    • Google Looker Studio

      Personal Data: city; country; Data communicated while using the service; date of birth; device information; email address; geographic position; language; Usage Data; ZIP/Postal code

    • MixPanel

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Instagram widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: email address

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: country; custom events; device information; page events; scroll-to-page interactions; session duration; time zone

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Customer.io

      Personal Data: email address; Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: city; country; date of birth; email address; first name; language; last name; password; phone number; profile picture; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

    • Google Cloud CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Loyalty Digital Srl
    Via S. Pertini, 13 - 43036, Fidenza (PR)

    Owner contact email: admin@loyaltydigital.app