Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Microsoft Advertising, TikTok conversion tracking, Pinterest Ads, Google Ads conversion tracking and StackAdapt

      Personal Data: Trackers; Usage Data

    • Pinterest Conversion Tag

      Personal Data: device information; Trackers; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Google Ads enhanced conversions

      Personal Data: contact details; Trackers

    • Google Ads Customer Match

      Personal Data: email address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; User ID

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; gender; last name; phone number; various types of Data

    • Mailing list or newsletter

      Personal Data: city; email address; first name; gender; last name; physical address; ZIP/Postal code

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; email address; first name; IP address; last name; order ID; password; shipping address

    • Adyen

      Personal Data: billing address; email address; first name; last name; shipping address; various types of Data as specified in the privacy policy of the service

    • Klarna

      Personal Data: billing address; email address; first name; last name; phone number; shipping address; various types of Data as specified in the privacy policy of the service

    • Apple Pay

      Personal Data: payment info; Trackers; Usage Data

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

  • Managing contacts and sending messages

    • Brevo email

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • Shopware (self-hosted)

      Personal Data: User ID

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: billing address; country; email address; first name; gender; house number; last name; password; phone number; physical address; ZIP/Postal code

  • Remarketing and behavioural targeting

    • TikTok Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • Brevo marketing automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Alpha Industries GmbH und Co. KG
    Siemensstr. 11
    63263 Neu-Isenburg
    Germany
    
    Data protection officer
    Protektis GmbH

    Owner contact email: dataprotection@alphaindustries.eu