Personal Data processed for the following purposes and using the following services:

• • Advertising

    • NextRoll

      Personal Data: device information; purchase history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Microsoft Advertising, LinkedIn Ads and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Google Ads conversion tracking, Adgoon conversion tracking, Demandbase conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics, Wordpress Stats and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Tracker

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: email address; Tracker; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: Data communicated while using the service; Tracker

  • Remarketing and behavioral targeting

    • AdRoll

      Personal Data: device information; purchase history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    16775 Von Karman, Suite 100 Irvine, CA 92606

    Owner contact email: ccooley@keystonepacific.com