Personal Data processed for the following purposes and using the following services:

• • Advertising

    • NextRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Microsoft Advertising, Google Ads conversion tracking, LinkedIn Ads, Google Ad Manager, Adgoon conversion tracking, Demandbase conversion tracking, Meta ads conversion tracking (Meta pixel) and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Google Ads Audience Expansion and Google Ads Optimized Targeting

      Personal Data: clicks; gender; interests; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: country; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID

    • Google Ads enhanced conversions

      Personal Data: address; contact details; country; Data communicated while using the service; email address; first name; last name; phone number; Trackers

    • Google Ads Smart Bidding

      Personal Data: device information; geographic position; language; page views; referral URL; search history; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Wordpress Stats and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Programmable Search Engine with AdSense

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Trackers

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: Data communicated while using the service; Trackers

  • Remarketing and behavioral targeting

    • AdRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

    • Google Ad Manager Audience Extension and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    240 Commerce, Suite 200, Irvine, CA 92602

    Owner contact email: marketing@keystonepacific.com